خلاصة:
In today's competitive world, organizations need to formulate strategy, engage in strategic planning, and ultimately evaluate their performance to achieve their goals and fulfill their missions. Weighting and prioritizing strategies helps the organization allocate time and capital in proportion to its objectives. In this regard, the Balanced Scorecard, with its hierarchical structure, can be used as a tool to smooth the path for organizational growth. The strategy map resulting from the Balanced Scorecard concepts is actually a complex cause-and-effect model that encompasses the impact of the organization's growth and learning dimension on internal processes, customers, and ultimately the financial aspect of the organization. To expand the classic Balanced Scorecard model in recent years, various methods have been used, combining it with quantitative and qualitative models to facilitate strategic planning. The statistical population of this research is Sepahan Oil Company. For the case study, opinions from managers and experts in the oil industry were used to complete the questionnaires. In the proposed model, the strategy map of the aforementioned company has been drawn using the path analysis method.
ملخص الجهاز:
In this research, which is a case study of the strategies and orientations of an oil products manufacturing company, we have first weighted the strategic themes using one of the multi-criteria decision-making methods, and then prioritized the strategic goals of the target company by setting them as criteria.
Finally, in the proposed model, after weighting and prioritizing the strategic themes and goals, we have drawn the company's strategy map with the help of Balanced Scorecard concepts.
2011 FMEA (Refer to page image) Enthropy TOPSIS Providing a model for prioritizing purchasing strategies 14 Kang and Carvorehill 2009 Two-factor Vasicek Model Defining an effective variable for ranking development and progress strategies 15 Farzipour 2009 Mathematical programming Providing a model for ranking strategies without using weights assigned by decision-makers 16 Verbaten and Bote 2009 Correlation coefficient Providing a model for prioritizing strategies considering the effectiveness of performance measures 17 Wang 2008 Fuzzy logic Belman-zadeh method Providing a model for prioritizing bilateral investment strategies 18 Ward and Michael 2004 Statistical methods Comparing strategic priorities in the public and private sectors of executive resource management 19 Chenhall and Smith 1998 Systems approach The relationship between the type of strategy prioritization and management and management accounting techniques 20 Wang et al.
Thus, first, a pairwise comparison matrix of 5 strategic themes of Sepahan Oil Company was formed and completed by approximately 30 experts; then, to calculate the weights of the strategic themes, the Fuzzy Preference Programming (FPP) model was used, which was solved with the help of the Genetic Algorithm (GA) and the weights of the strategic themes were calculated.
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