خلاصة:
This study seeks to determine the degree of effectiveness of technical knowledge innovation and competitive strategy on the export performance of SMEs in the crystal and glassware industry, considering the role of the competitive environment in these effects. The conceptual framework of this research has been developed based on the main objective of the research, which is to identify the type of relationship between the above variables. The research sample in this study includes 87 companies in the crystal and glassware industry. Using structured questionnaires, data were collected via email as well as through interviews with employees and senior managers. The results show that both competitive strategy and technical knowledge innovation affect export performance; however, the extent of the impact of technical knowledge innovation on export performance is greater than the application of the type of strategy. Additionally, the findings indicate that there is a significant relationship between the type of strategy and the innovation of these companies. On the other hand, the findings show that the environment has a significant effect on the relationships between the independent variables (types of strategy and technical knowledge innovation) and the dependent variable (export performance), and this moderates the relationships.
ملخص الجهاز:
Abdolhossein Karampour*, Abolghasem Ebrahimi ** Abstract This study seeks to determine the degree of influence of technical knowledge innovation and competitive strategy on the export performance of SME companies in the crystal and glass manufacturing industry, considering the role of the competitive environment on the aforementioned effects.
On the other hand, findings show that the environment has a significant effect on the relationships between the independent variables (types of strategy and technical knowledge innovation) and the dependent variable (export performance), and this moderates the relationships.
In this regard, and in the present study, the relationship between innovation, type of competitive strategy, and export performance of small and medium enterprises in the crystal and glass manufacturing industry has been investigated.
Thus, the purpose of conducting this research is to design and elucidate a model for evaluating the impact of technical knowledge innovation and competitive strategy on the export performance of SMEs in the crystal and glass manufacturing industry, considering the role of the competitive environment on the aforementioned effects.
Conceptual model considering the moderating effect of the environment in the standard estimation mode Determining competitive strategy and technical knowledge innovation on export performance 171 Thus, based on the total outputs obtained, the tested model is presented as Figure 5.
Conclusion and Suggestion The purpose of this research is to provide a model for evaluating the impact of technical knowledge innovation and competitive strategy on the export performance of SME companies in the crystal and glass industry, considering the role of the competitive environment on the above effects.
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