خلاصه ماشینی:
A. Abstract: Given the expansion of communicative technologies and increasing influence of mass media on individuals’ lives, particularly their role in shaping and leading main cultural and social phenomena such as new life styles and consumption patterns, the present article mainly deals with the media mechanisms influencing the audience’s attitudes and behaviors.
com National Media (IRIB) and Shaping Citizens' Proper Consumption Pattern: Adopting a Theoretical Model By: Ali Haji Mohammadi, M.
A. * Abstract: The present article aims to study the role of National Media in shaping citizens' proper pattern of consumption and to offer a theoretical model for it.
* Abstract: The present study, carried out using a descriptive methodology, aims to tackle "the need to improve pattern of consumption and the role of government in its realization" give the religious and law principles.
Giving an analysis on this theme, the article suggests to media, particularly the Islamic Republic of Iran Broadcasting (IRIB), to take seven strategies into account while playing their significant role: developing a sense of responsibility towards consumption, displaying destructive impacts of consumptionism, encouraging individuals to consume domestic products, explaining the irreverence of extravagance and its criteria, urging the need to respect public properties, discouraging simplicity in terms of resources and consumption, and finally, monitoring commercials in terms of optimizing consumption culture.
* Abstract: The present article aims to examine the role of National Media in presenting the pattern of optimized consumption in Iran using a theoretical-analytical methodology based on different cultural and media studies.