چکیده:
امروزه، تخریب بافتهای باارزش تاریخی تبدیل به یکی از چالشهای اساسی شهرها بهویژه در کشورهای جهان سوم شده است. حفظ اصالت و هویت شهری و بهبود وضعیت زندگی ساکنان محلی ضرورت برنامهریزی برای این گونه بافتها را بیش از گذشته میطلبد. گردشگری شهری، یکی از مهمترین فعالیتهای انسان در جامعه شهری است که فرصتی ویژه از جنبههای فرهنگی، اجتماعی و اقتصادی برای شهرها فراهم میکند. برهمین اساس، هدف پژوهش حاضر ارائه مدل توسعه گردشگری بافتهای باارزش تاریخی از طریق شناسایی عوامل اصلی موثر در توسعه گردشگری بافتهای باارزش تاریخی و سپس تحلیل میزان تأثیر هر یک از این عوامل در توسعه گردشگری بافت باارزش تاریخی منطقه 12 تهران در جهت ارائه مدل متناسب با وضعیت منطقه است. روش تحقیق پژوهش توصیفی – تحلیلی است و برای شناسایی عوامل اصلی ادبیات پژوهش و مبانی نظری مورد بررسی قرار گرفت. در نهایت معیارهای اصلی مطابق با نظرات صاحبنظران امر استخراج گردید. جامعه آماری پژوهش شامل کارشناسان و متخصصان گردشگری و برنامهریزی شهری با توجه به زمینه تخصصی تحقیق است که با استفاده از نرم افزار Sample Power اقدام به برآورد حجم نمونه آماری گردید. سپس برای تحلیل میزان تأثیر هر کدام از عوامل شناسایی شده از نرم افزار Smart pls بهره گرفته شد. در نهایت یافتههای تحقیق نشان دهنده آن است که عوامل امنیت، مدیریت منابع مالی و انسانی و تسهیلات رفاهی به ترتیب بیشترین تأتیر را در زمینه توسعه گردشگری بافت باارزش تاریخی منطقه 12 دارا هستند. نکتهی حائز اهمیتی که در یافتهها به چشم میخورد جایگیری عامل امنیت در رتبه اول و مهمترین عامل در زمینه موفقیت توسعه گردشگری منطقه است. همچنین عامل تصویر ذهنی در رتبه چهارم و بالاتر از عواملی همچون کیفیت جاذبهها و دسترسی قرار دارد که خود دلالت بر اهمیت ادراکات و برداشت ذهنی از مقصد دارد.
Extended abstract: Introduction: Urban space, in particular, the range of historical and old textures, due to the nostalgic, architectural, cultural and valuable buildings that are symbols of the economic, religious and social conditions of that time, are one of the vital, influential and important urban tourism destination. District 12, Tehran, which comprises much of ancient Tehran and has a historical value, despite the presence of valuable monuments, which not only play vital role in preserving urban authenticity and identity, but also it is an important tourism destination and a significant source of income, it has not yet achieved its status as an active, coherent and organized destination. Accordingly, the main purpose of this study is to identify and analyze the factors affecting tourism development of historical valuable textures of district 12, Tehran, according to the current situation. The main research questions are as follows: 1. What are the factors affecting the tourism development of historical valuable textures? 2. How is the impact of each factor on tourism development of historical valuable texture of district 12, Tehran? 3. What is the model of tourism development of valuable historical contexts? Methodology: The present study is applied and a descriptive-analytical research in terms of content and methodology. Required information was collected through the library and field method. The statistical population of this study includes tourism and urban planning experts that finally, after sample calculation by Sample Power software, 246 people were identified. Also in order to analyze the extent of impact of each final factors on the dependent variable of tourism development of historical valuable textures, quantitative software Smart Pls has been used. Discussion and results: Finally, through reviewing the literature of the research and theoretical foundations, 6 factors including welfare, access and infrastructure, attraction quality, mental image, financial and human resources management and security have been identified as key components of tourism development of historical valuable textures and then via the software Smart Pls tried to investigate the effect of these factors. According to the results, all 6 factors and their impact on the tourism development of historical valuable texture were significant. According to the path analysis, the safety factor with the path coefficient 0/391, human and financial resources management 0/250, welfare facilities 0/224, mental image 0/177, access and infrastructure 0/141 and attraction quality 0/132 have the most impact on tourism development of historical valuable texture of district 12, Tehran. Conclusions: Based on the results obtained from quantitative analysis in Smart Pls software, it turned out that the security factor was ranked first among the other ones. Also the mental image factor which is one of the distinguishing features of the present study is also ranked fourth and ahead of the two factors of accessibility and quality of attractions, that implies the importance of the cognition and perception of tourists from the region. Therefore, in light of the discussions explained, it can be said that the present study differs from other ones in this regard. Based on the results obtained from quantitative analysis in Smart Pls software, it turned out that the security factor was ranked first among the other ones. Also the mental image factor which is one of the distinguishing features of the present study is also ranked fourth and ahead of the two factors of accessibility and quality of attractions, that implies the importance of the cognition and perception of tourists from the region. Therefore, in light of the discussions explained, it can be said that the present study differs from other ones in this regard. Based on the results obtained from quantitative analysis in Smart Pls software, it turned out that the security factor was ranked first among the other ones. Also the mental image factor which is one of the distinguishing features of the present study is also ranked fourth and ahead of the two factors of accessibility and quality of attractions, that implies the importance of the cognition and perception of tourists from the region. Therefore, in light of the discussions explained, it can be said that the present study differs from other ones in this regard. Based on the results obtained from quantitative analysis in Smart Pls software, it turned out that the security factor was ranked first among the other ones. Also the mental image factor which is one of the distinguishing features of the present study is also ranked fourth and ahead of the two factors of accessibility and quality of attractions, that implies the importance of the cognition and perception of tourists from the region. Therefore, in light of the discussions explained, it can be said that the present study differs from other ones in this regard. Keywords: Tourism development, historical valuable textures, 12th district of Tehran, Smart Pls.