چکیده:
Culture Industry & Television in Iran; Critical Analysis of “Mahe Asal (honey moon)” Program This paper is to analyze the Television of Islamic Republic of Iran (IRIB), based on the approach of culture industry theory. On the literature review, the approach of Frankfurt School toward modern capitalism, culture industry theory and their approach toward mass media, specially television has been described. The case study of the research is “Mahe Asal (honey moon)” Program which has been broadcasted during 2013 to 2018. To analyze the program by applying the theoretical or purposive sampling, the episodes of the mentioned program have been analyzed by qualitative content analysis. The main results of research include: misreporting the real needs (individualizing the structural problems), making the rationality instrumental, declining the human to the object level to achieve the goal, propagation of compromise and deferring to the economic situation (hailing and sentimentalizing the poverty) and commercializing the ethic and religious values to achieve the profit. The mentioned categories have been critically interpreted. The research results show that considering the spread of neoliberal and capitalism values in Iranian society and economy, the television despite alleging to criticize capitalism, but in fact is integrated with capitalism and consumerism values.
خلاصه ماشینی:
Then, for the logic of analysis, the method of dialectical thinking and the simultaneous reading of the particular and the general are used, considering the internal critique approach in critical theory and paying attention to the negative approach of the Frankfurt School to culture.
Based on the analysis of the findings, the most important approaches of this television program are: distorting real needs (individualizing structural issues), instrumentalizing the small (reducing humans to objects to achieve a goal), promoting compromise and submission to economic conditions (praising and romanticizing poverty), and commercializing ethical and religious values.
Based on the research findings, considering the dominance of neoliberal and capitalist values on the economy and society of Iran, television, despite its claim of criticizing the capitalist system, has a close connection with capitalist values; Therefore, it can be said that based on the logic of internal critique, the dominance of capitalist values over IRIB programs prevents the realization and preparation of goals such as becoming a public university.
Therefore, an analysis conducted with a critical theory approach and the logic of internal critique regarding the programs of Sima should clarify for us why the Islamic Republic of Iran’s television, which was supposed to pursue cultural and social goals contrary to the capitalist approach and become a public university, has failed to achieve its goals.
(
, 
, 
)
