چکیده:
in today’s world, taking advantage of social capacities and national capabilities in manufacturing handicrafts requires the application of new state-of-the-arts production techniques. in this regard, social manufacturing is an emerging phenomenon that serves as a new production ecosystem equipped with modern technologies and social networks. therefore, this qualitative study sought to identify the requirements and challenges of applying social manufacturing to the production of handicrafts using the grounded theory (glaser method). to collect the required data, semi-structured interviews were made with twelve experts in the field of handicrafts and information technology who were selected through the purposive sampling method. the collected data were then analyzed using the maxqda 10 software. on the other hand, the validity, transferability, reliability, and verifiability of the study were also measured to strengthen the findings. finally, the collected data were analyzed through actual and theoretical coding.
according to the study’s results, altering the manufacturing structure, fostering relationships with consumers, developing research and education, developing the infrastructures, and establishing production networks were identified as the main requirements of applying social manufacturing to the production of handicrafts. moreover, the conceptual map of the study was drawn, including nine categories and twenty-nine sub-categories. the current study can fill a number of gaps existing in the application of social manufacturing in iran.
خلاصه ماشینی:
1 Identifying the Requirements and Challenges of Employing Social Manufacturing in Handicraft Production Vahid Sharifi, PhD student in Information Technology Management, Department of Information Technology Management, Faculty of Management, South Tehran Branch, Islamic Azad University, Tehran, Iran Gholamreza Hashemzadeh Khorasgani 2, Associate Professor of Industrial Management Department, Faculty of Management, South Tehran Branch, Islamic Azad University, Tehran, Iran Seyyed Alireza Derakhshan, Associate Professor of Information Technology Management Department, Faculty of Management, South Tehran Branch, Islamic Azad University, Tehran, Iran Ashraf Shah Mansouri, Assistant Professor of Industrial Management Department, Faculty of Management, South Tehran Branch, Islamic Azad University, Tehran, Iran Abutorab Alirezaei, Associate Professor of Industrial Management Department, Faculty of Management, South Tehran Branch, Islamic Azad University, Tehran, Iran Received Date: 2023/05/22 Accepted Date: 2023/08/30 Abstract Utilizing social capacities and national capabilities in the field of handicraft production in the current era requires the use of modern generative methods compatible with technological progress.
Given the problems and damages existing in the field of handicraft production, the employment of a generative model based on modern technologies for the prosperity of production and maximum utilization of social capacities in line with improving customization 1, resource allocation, rapid prototyping, reduction of production costs, personalization 2, crowdsourcing, and 3 outsourcing 4, through adopting a social manufacturing 5 approach, becomes feasible.
Wang 2 Shafi However, given the development of technologies, market transformations, and the continuous change in consumer needs, the prosperity of handicraft production requires the employment of new production methods and benefiting from the advantages of modern production methods such as social production, which has been less addressed in previous research.
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