چکیده:
The term "organizational training and learning" is a blend of important principles of the working life of any organization, and since the most important aspect of this term is the development and growth of work skills and specializations, the establishment and continuation of the training process in today's organizations plays a significant role in the specialization of those organizations and in fact, their leadership. Therefore, it should always be noted that effective and valuable training is related to long-term results and effects and prepares the organization and its individuals to accept the difficult and heavy responsibilities of the future. Regardless of the size of the organization, from large enterprises, small and medium-sized businesses to family businesses and startups, all use companies active in the field of business education services to constantly improve their level of learning and management development. Value in use includes important concepts such as experience (empathetic feelings of interaction for enjoyment), personalization and positive two-way interaction between the provider and recipient of business education services. Value in use of business education services evolves positively and negatively during the process of creating customer value. Value in use goes beyond providing excellent quality of services to service recipients. Given the importance of this topic, the present study was conducted on the topic of " Designing Value-In-Use Management Model in Business to Business Education Services Markets". Initially, the existing literature was reviewed from doctoral dissertations and reference books and from foreign articles. Using the literature, indicators were extracted, which were the introduction to creating an analytical model. Given that the author, while using Existing models have not been based on the use of known models; therefore, the content analysis method, which is a qualitative method, was used to produce the model. In the next stage, a questionnaire was used to measure the opinions of experts. In order to measure the validity of the model, a confirmatory factor analysis test was used to measure and confirm the relationship between the components of the model.
خلاصه ماشینی:
Given the importance of this subject, the present research was conducted on the topic of "Designing a Strategic Management Model of Value-in-Use in Commercial Training Services Markets" (BB2).
Therefore, although many previous studies and traditional value models in services marketing have been conducted, none of them can be used directly in this order for the study of value-in-use management (Heinonen & Strandvik, 2015) 16 | Journal of Intelligent Strategic Management | Year 1404 | Number 1 | Spring Research Background After reviewing the theoretical foundations and examining various approaches to value-in-use, through searching reputable scientific websites www.
Perini and Bianca Libardi Karimi and Nasahi Far 26 Considering the review of theoretical foundations and the background of previous studies, a comprehensive approach to the subject of value-in-use management in corporate training service markets is not observed.
The purpose of conducting this research is to design and provide a value-in-use management model in corporate training service markets.
Since the goal of the research is to design a value-in-use management model in corporate training service markets in Iran, and it is a subject that has not yet been seriously studied, and no theory or hypothesis exists regarding it, and it seems that a theoretical gap exists in this field, the thematic analysis method was selected.
After the decompositions and analyses performed in the research and through various stages of open, axial, and selective coding, finally, the conceptual model of use value management in commercial training services markets is presented as follows.
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