چکیده:
The desire to keep pets, especially dogs, has increased in some Iranian families in today's world with the expansion of the western lifestyle. In this research, it is intended to investigate the effective factors in creating this phenomenon by using the qualitative method and conducting interviews. For this purpose, 20 available people were interviewed (the theoretical saturation was reached by interviewing 20 people) who had visited the most famous veterinary service centers in the north of Tehran city to get services. By coding the interviews, 3 main categories of influence of western values, filial piety and emotional gaps were identified according to the age, gender and different situations of the participants. The results indicate that many advances in technology have made humans lonelier.Excessive individualism born of western culture and its influence in various parts of life, extreme attention to individual wishes, desire to be special, fading of religious values and cultural changes, unwillingness to have children for various reasons (divorce, single or married life, etc.) And children's lack of attention to their parents has caused dogs to be kept at home
خلاصه ماشینی:
Dog, keeping at home, modernization, qualitative method, Tehran city Electronic Sherpa: 2588-655X / Strategic Research Institute / Scientific Quarterly of Socio-Cultural Strategy / CC BY 4.
Introduction and Problem Statement In traditional and agricultural societies, keeping animals has had an instrumental function; however, through content analysis of Western culture, we find that companionship with animals has replaced relationships that an individual used to seek within the family nucleus or human connections (Abroshan, 2020).
In the past, dogs have held a special place in Iranian culture, from herd dogs to hunting dogs; however, unlike the West, it has been less observed in Iran that dogs enter the lives of Iranians as members of the family (Tasnim News Agency, 2015); but in today's modern world, the tendency to keep dogs in the home is increasing among some segments of society.
Radmard (2018), in a study titled "Islamic Lifestyle: The prevalence of dog keeping in Iranian Islamic society and an investigation of its dimensions," believes that the expansion of divorce, economic weakness, the increase in the age of marriage, and the damages of social networks have caused a decrease in relationships between people; this shortage requires compensation, and due to the lack of suitable alternatives, individuals, especially young people who have an urgent need to establish relationships, have turned to keeping animals in the home.
In this research, the role of the influences of Western values, child-centeredness (as a choice of a lifestyle), and crises and emotional voids (as consequences of modernization) in choosing this type of lifestyle (keeping a dog in the house) is mentioned.
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