چکیده:
This research study investigates the intricate interplay of cultural context, gender stereotypes, and individual factors impacting women's entrepreneurship using scientometric analysis. A dataset of 1416 articles and studies on women, culture, and entrepreneurship published between 1995 and 2022 was analyzed using co-occurrence and content analysis methods. The findings elucidate that women can prosper in social entrepreneurship despite prevailing societal views of entrepreneurship as a male domain. Gender stereotypes and societal roles were found to be key influencers of women's entrepreneurial actions and societal expectations, which can be moderated through counseling or coaching like empowering women to challenge stereotypes, overcome barriers, and confidently pursue entrepreneurial opportunities. Also, individual factors, including motivation, mental health, physical health, and self-efficacy, were found to significantly influence women's entrepreneurship. This research sheds light on the role of coaching as a moderating factor in women's entrepreneurial activities. It emphasizes the need for future studies on the role of entrepreneurial self-efficacy among women and its cultural nuances.
خلاصه ماشینی:
Research Article Identifying the Influential Components on Women's Entrepreneurship Based on Bibliometric Analysis 1 1 Zahra Davoodi 2 Ehsan Chitsaz 3 Mohammad Hassan Mobaraki 4 Mohammad Etemadi Abstract This study has addressed the investigation of influential components on women's entrepreneurship.
Additionally, individual factors including motivation, mental health, physical health, and self-efficacy can influence women's entrepreneurship due to their significant impact on the knowledge network.
Therefore, the present study has addressed this gap by examining the influence of cultural context, gender stereotypes, and individual factors effective on women's entrepreneurial activities.
Knowledge map resulting from co-occurrence analysis Source: Research findings According to Table 1, it is observed that among all the keywords in the five clusters, in total, the words "culture", "gender", "women", "behavior", "performance", "perceptions", "entrepreneur", and "stereotype" have been the most frequently used and have greater importance.
By using article clustering, reviewing the most important articles, and collecting existing frameworks, we have achieved an integrative framework to show the impact of culture, gender stereotypes, and individual factors on women's entrepreneurship.
While each previous research has addressed them individually, in this study, we have examined the influence of various dimensions on each other; the most important of these is the indirect effect of culture on entrepreneurship through its impact on self-efficacy, and the moderating effect of mentoring on the relationship between individual factors and entrepreneurial action.
In summary, the results of this research show that more exploration is needed to understand the subtle differences in the relationship between culture, gender stereotypes, and individual factors in women's entrepreneurship.
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