Transformation of Traditional Public Relations to Smart Public Relations in Bandar Abbas Municipality مقاله

خلاصه ماشینی:

Expert in Urban Planning and Urban Development, Bandar Abbas Municipality Abstract Technological transformations and the digitalization of communication processes have confronted organizational public relations with fundamental changes. Bandar Abbas Municipality, as one of the main urban management institutions in the south of the country, needs to revise its traditional public relations structure and move towards a smart and digital model. Some of these include: Launching the official municipality pages on Instagram and Telegram Publishing annual performance reports in digital format Implementing urban campaigns in cyberspace such as "Clean Bandar" and "Responsible Citizen" Using SMS systems for project information dissemination Live news coverage of some programs on the municipality's pages Despite these actions, there is still a great distance to go toward realizing fully smart public relations in Bandar Abbas Municipality. 5. Production of localized content, suitable for the city's climate and culture Proposed strategies for realizing smart public relations in Bandar Abbas Municipality 1.