Digital Transformation in the Public Relations of Bandar Abbas Municipality: From Traditional Information Dissemination to Smart Citizen Participation مقاله

خلاصه ماشینی:

Using a descriptive-analytical method, this article examines the path of this transformation in the public relations of Bandar Abbas Municipality and analyzes its success in areas such as transparency, accountability, citizen participation, and the utilization of modern technologies. Keywords: Digital public relations, Bandar Abbas Municipality, citizen participation, digital transformation, new media. Information was collected through the analysis of the municipality's online activities on social networks, the official website, electronic service systems, and indirect interviews with citizens and employees. Discussion and Analysis: Digital public relations in Bandar Abbas Municipality has passed the initial phase of information dissemination but has not yet reached the desired level of "interaction" and "participation. By reforming its structure, formulating a smart communication strategy, and developing participatory tools, Bandar Abbas Municipality can transform from an information-disseminating organization into an interactive and accountable institution.