چکیده:
This research aims to investigate the impact of e-commerce on improving the business environment in Iranian airline companies. In terms of practical purpose and method, it is quantitative and has been conducted using a descriptive-correlational approach. The research population consists of all experts and managers of airline companies and their sales agencies, and the research sample includes 384 individuals selected through a random availability method. The data collection tool is a questionnaire, whose validity was confirmed by academic experts and whose reliability was confirmed with a Cronbach's alpha coefficient of 0.830. For the business environment, six components were considered: domestic trade, foreign trade, business opportunities, transactional culture, laws and regulations, and distribution channels. The research hypotheses were examined through structural equation modeling using SmartPLS software version 3, and the results showed that from the perspective of airline company managers and experts, e-commerce has a direct and significant impact on all components of the business environment except for the business opportunities component. Additionally, the research results showed that the greatest impact of e-commerce was on the distribution channels of airline companies.
خلاصه ماشینی:
According to the results obtained from the test statistic value and the positive path coefficient, it can be stated that at a 5% significance level, the impact of e-commerce application on the domestic trade dimension of the business environment of airline companies is positive and significant.
According to the results obtained from the test statistic value and the positive path coefficient, it can be stated that at a 5% significance level, the impact of e-commerce application on the foreign trade dimension of the business environment of airline companies is positive and significant.
According to the results obtained from the test statistic value and the positive path coefficient, it can be stated that at a 5% significance level, the application of e-commerce has not been able to create a significant impact on business opportunities in the business environment related to airline companies.
According to the results obtained from the test statistic value and the positive path coefficient, it can be stated that at a 5% significance level, the impact of e-commerce application on the transactional culture dimension in the business environment of airline companies is positive and significant.
According to the results obtained from the test statistic value and the positive path coefficient, it can be stated that at a 5% significance level, the impact of e-commerce application on the laws and regulations dimension in the business environment of airline companies is positive and significant.
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