چکیده:
Businesses are constantly changing, and changes are so vast and unpredictable that every day we see or integrate businesses based on new models, the banking system is no exception. To prevent failure, adapt itself to existing models to consolidate its presence. In this research, the researcher attempts to design a model based on the principles of collaborative marketing when merging between banks. That is, at the quantitative stage of the initial conceptual model based on mature causal variables b 23 variables including cobanking's topic and six dimensions and 16 design components and then in the second (quantitative) questionnaire consisting of 67 design questions that its validity through academic experts and its reliability using structural equation software with mean 75 % Confirmed that the relationships between variables were analyzed using Structural Equation Method in two parts: Model fit analysis (Examination of measurement models - Structural model investigation and General model) and Testing hypotheses. The template (one concept - six dimensions and ten components) was developed.
خلاصه ماشینی:
Formulating a Quantitative Model of Co-banking in the Merger of Banks and Financial Institutions with a Marketing Approach Hamidreza Ramezani 1, Parviz Saidi 2 Date of receipt: 99/08/18, Date of acceptance: 99/10/06, Amir Ghafourian Shagerdi 3 Seyyed Mohammadreza Hosseini 4 Abstract Businesses are constantly changing, and these changes are extensive and unpredictable.
**The second level includes: brand credibility, mission, how markets are developed, the type of banks' business, how products are sold, customer satisfaction, corporate governance, social responsibility, shareholders and stakeholders, customer trust, micro-strategy, macro-strategy, potential conflicts, relations with customers, relations with employees, and relations with organizations.
In the next stage, in order to determine the suitability of the factor estimation based on parameters, the coefficient amount for each of the parameters was determined; after determining the value of the t-test statistic, the following results were generally obtained: 255 (Refer to page image) Figure 2: t-statistic coefficient diagram Conclusion and Recommendations In this dissertation, a qualitative-quantitative method was used and questions regarding co-banking were presented; therefore, the researcher in this study was able to, based on the set objectives and the questions raised in the context of those objectives, achieve the following: The causal conditions of bank cooperation were obtained, consisting of six parts: services, commitments, strategies, markets, culture, and consumer behavior.
5. Section: Consumer behavior, customer relations, employee relations, and relations with organizations Based on the analyses performed, it can be said that regarding the consumer behavior section variable, as observed, this factor is not one of the factors affecting bank cooperation during merger.
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