چکیده:
Today we need making use of mobile business models with covering all mobile commerce features. mobile business models have value for customers When reflect mobile value proposition such as ubiquity, convenience, localization, and personalization .In this study we consideration effective factors in designing infrastructure management and product section of mobile business models. Consequently we endorse infrastructure management and product in mobile commerce business models. In this manner with Meta synthesis approach factors extract. We use T test, Bonferroni-test, correlation analysis and regression analysis for approving extracted factors. Result of this research shows that infrastructures factors have positive effect on product factors in mobile commerce business models. This study will be applicable for actors in mobile commerce value network consist of banks, operators, value added service providers and et al.
خلاصه ماشینی:
Factors Affecting the Design of Mobile Business Models in the Field of Infrastructure Management Atefeh al-Sadat Hosseini Kia* Received: 2012/01/25 Nastaran Haji Heidari ** Accepted: 2012/07/20 *** Zahra Razmi Abstract Nowadays, business models used in mobile commerce will be beneficial to customers only if they provide the proposed value inherent in mobile tools, such as service availability anywhere, convenience, localization, and personalization, to their customers.
By looking at businesses active in mobile commerce, it can be observed that the business models used in this sector have paid less attention to the values they should provide to their customers, such as service availability anywhere, convenience, localization, and personalization.
Although the development of new channels does not primarily require technological development, it is possible to provide services with higher value to customers by considering the effective dimensions in formulating the mobile business model.
In the next section, an overall examination of each of the factors identified in the product section and the value proposition component is provided: o Use of service anywhere15: This feature means that users can carry a mobile phone or any other device and perform transactions from any location in the mobile network.
The main question, consistent with the primary objective of the research, is as follows: "What are the factors affecting the design of an appropriate business model in the infrastructure management and product section of mobile commerce, considering the value proposition suitable for this section to customers?" The term "appropriate" in business model design means that all components of the designed model are compatible with each other and lead to the introduction of a profitable and sustainable business.
(
, 
, 
)
