چکیده:
Abstract If there doesn’t exist an appropriate relation between subject and method in entrepreneurship as a field of research it wouldn’t be able to educate its audience. Perhaps this has caused fundamental issues in the field of entrepreneurship studies which remain unresolved. This paper tends to describe the importance of entrepreneurship with regard to interpretive paradigms such as phenomenology, qualitative research strategies used as a method for understanding entrepreneurship as a whole. In other words, since the entrepreneurship is an integrated process of life experience and since life experience is too difficult to study, so many studies in this field have failed. To overcome this methodological problem this study intends to leave functionalism paradigm and instead use interpretive methods such as Phenomenology. Therefore, the first section introduces and describes the phenomenology approach as a research method. Then in the second section the focus is on methodological challenges in the field of entrepreneurship. In addition, the benefits of interpretive methods in the field are discussed. This paper is a response to the growing trend of entrepreneurship research that requires qualitative methods to generate descriptive and exploratory research in this academic domain.
خلاصه ماشینی:
In other words, since entrepreneurship is an integrated process of life experiences, and life experiences are accompanied by great difficulty for study, and previous methodologies have often failed to investigate this factor; the solution to the aforementioned methodological challenge in this article is suggested to be exiting and moving beyond the boundaries of the functionalist paradigm in the scientific field of entrepreneurship to achieve proper explanation and understanding of entrepreneurial phenomena and using the interpretive paradigm and appropriate research strategies such as the phenomenological method.
Source: Authors 45 Table 2- Characteristics of the phenomenological qualitative research method (Creswell,2007) • Focus point: Understanding the nature and essence of an experience • Suitable issues for investigation: Issues that require a description of the nature of a lived phenomenon • Components (constituent strands): Philosophy, psychology, and higher education • Unit of analysis: Studying a group of people who share a common experience • Data collection form: Conducting interviews with individuals or even using documents, observations, or art • Data analysis strategy: Analyzing data for important statements, meaning units, structural and textual (contextual) descriptions, and describing the essence of the phenomenon • Written report: Describing the essence and nature of an experience Operational steps of the phenomenological approach The process of implementing cognitive phenomenology has been shown in some writings, for example, Dax, Giorgi, Polkinghorne, and most recently and importantly, Moustakas (1994).
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