چکیده:
There are a wide range of factors that can reduce the cost of broadcasting. In the present study, we have tried to rank the factors that affect the reduction of expenses of the Radio and Television Organization by fuzzy hierarchical analysis method. The present research information was collected using the researcher-made questionnaire based on pairwise comparisons of a sample consisting of 26 experts in the field of media management (qualitative section) and 100 media management experts (quantitative section) in 1398. The results of this study have shown that the greatest impact on reducing the costs of the Broadcasting Organization belongs to the criterion of modifying the pattern of production process and content supply. After modifying the pattern of production process and content provision, the criteria for systematizing financial management, systematizing technology management, supporting senior management, empowering employees and creating databases are in the next ranks of factors affecting the reduction of IRIB costs. . It should also be noted that the criterion of organizational culture, in the mentioned ranking, is in the last place.
خلاصه ماشینی:
(Refer to the page image) Financial Economics Quarterly No. 51 / Summer 2020 Table 3: Preferences (verbal judgments) used for relative weighting of criteria in the FAHP method {Refer to the attached table file} (Refer to the page image) (Refer to the page image) It is worth mentioning that through in-depth interviews with 26 experts in the media field, the following criteria were selected for analysis and ranking: reforming the pattern of content production and supply process, organizational culture, support from senior management, employee empowerment, systematizing financial management, systematizing technology management, and creating information banks.
As can be seen, the greatest impact on reducing the costs of the IRIB organization, Financial Economics Quarterly No. 51 / Summer 2020 belongs to the criterion of reforming the production and content supply process pattern.
After reforming the production and content supply process pattern, the criteria of systematizing financial management, systematizing technology management, senior management support, employee empowerment, and creating information banks are in the next ranks of factors affecting the reduction of costs for the IRIB organization.
After reforming the production and content supply process pattern, the criteria of systematizing financial management, systematizing technology management, senior management support, employee empowerment, and creating information banks are in the next ranks of factors affecting the reduction of costs for the IRIB organization.
After reforming the production and content supply process pattern, the criteria of Financial Economics Quarterly No. 51 / Summer 2020 systematizing financial management, systematizing technology management, senior management support, employee empowerment, and creating information banks are in the next ranks of factors affecting the reduction of costs for the IRIB organization.
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