چکیده:
This research was conducted with two main objectives: first, identifying the key success factors of e-commerce websites in Iran, and second, prioritizing these factors. In the first stage, through interviews with e-commerce experts and a comprehensive review of the research literature, a list including 12 key success factors was extracted, and the importance of each factor was determined using a questionnaire from the perspective of experts and specialists. Then, using the results obtained from the questionnaire distribution, factor analysis, and expert interviews, the 12 factors were divided into two general categories: internal levers and external levers. The main findings of this research are a conceptual model of the key success factors of e-commerce websites and the prioritization of the presented main factors (using LISREL software). Using them will significantly help managers of e-commerce websites in improving their services and will serve as a guide for the policymaking sector in the field of e-commerce.
خلاصه ماشینی:
Presenting a conceptual model for identifying and prioritizing Critical Success Factors (CSF) of electronic buying and selling websites in Iran (Refer to the page image) From pages 561-981 Submission Date: 78/2/51 Acceptance Date: 78/3/22 Dr. Ezatollah Asgharizadeh 1 Dr. Mohammad Haghighi 2 Ehsan Abedi 3 Abstract: This research was conducted with two main objectives; one being the identification of critical success factors for electronic buying and selling websites in Iran, and the other being the prioritization of these factors.
The main findings of this research are the conceptual model of critical success factors for electronic buying and selling websites and the prioritization of the main factors presented (using LISREL software) in this model, which will significantly assist managers of electronic buying and selling websites in improving their services and serve as a guide for the policymaking sector in the field of e-commerce.
In general, after reviewing numerous resources in this field, a wide range of factors affecting the success or failure of e-commerce was identified, including: security issues related to systems and stored information, maintenance of individual privacy, stability of the systems used, ease of system use, providing appropriate information regarding the goods/services offered, customer orientation, the method of payment by customers, how goods are delivered or requested services are provided, price of goods/services, speed of service delivery, variety of goods/services offered, and customer trust.
Table 5: Descriptive indicators related to the data (Refer to the page image) After confirming the impact of the identified variables on the success of electronic buying and selling websites, in the next stage, to examine the importance of each of the 12 key success factors, the Friedman test was used.
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