چکیده:
Given the increasing importance of using the internet in trade, this research aims to identify and explain the factors related to the effectiveness of international internet marketing at 5 levels: strategy-related factors, website factors, internal factors, external factors, and international factors, which are examined and analyzed through these five levels with 62 variables and six hypotheses. The selected statistical population is the member companies of Iranian export associations that have a website in the year 1398, which were classified and sampled as 151 companies in 7 industries through the Trade Development Organization website and existing directories. Descriptive and inferential statistical methods were performed using SPSS, LISREL, and Excel software, in which factor analysis techniques, correlation tests, regression analysis, and comparison of means were used. The research findings showed that the following factors, in order of priority, affect the effectiveness of international internet marketing of companies belonging to Iranian export associations: 1- Internal related factors 2- Website design related factors 3- External related factors 4- Strategy related factors 5- Global related factors
خلاصه ماشینی:
Identification and explanation of factors affecting the effectiveness of internet marketing for companies belonging to export associations (Refer to page images) From page 091 to 412 Date of submission: 1990/01/22 Date of acceptance: 1999/06/22 Dr. Hamid Reza Saeidnia1 Farnak Khodayari2 Abstract: Given the increasing importance of using the internet in trade, this research aims to identify and explain the factors related to the effectiveness of international internet marketing at 5 levels: strategy-related factors, website factors, internal factors, external factors, and international factors.
The research findings showed that the following factors, in order of priority, affect the effectiveness of international internet marketing of companies belonging to Iranian export associations: (1)-Assistant Professor, faculty member of Islamic Azad University, North Tehran Branch Drsaeednia @ gmail.
Considering that exporting companies must always use modern technologies to present and introduce their products and services due to interaction with other countries, and also that companies are seeking to gain a special position in global markets, identifying and explaining the factors that make international internet marketing more effective in Iran is of great importance.
(2000,Avlonitis karayanni) - Proper management of information through the internet - Reducing costs, saving time and effort - Wider and more cost-effective introduction of the company brand - Eliminating intermediaries and establishing better and easier communications with goods producers and customers -Eliminating geographical boundaries and faster access to global markets -Faster and cheaper advertising through the internet Additionally, the motivation for choosing this topic has been cooperation and activity in commercial companies for several consecutive years, which makes the importance of investigating this research necessary.
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