چکیده:
Information and communication technology has affected all media and has brought about fundamental changes in many of them. Digital media is considered to be one of the most important tools for accessing information in this age. New means of communication, including cable TV services and viewer-ordered broadcasts, as well as satellite and the Internet, are new patterns of information and communication in today's world. Among the features of this new system is its electronic communication, two-way and interactive nature, which allows the audience to be active and not passive. Television and interactive media allow audiences to have two-way communication with media owners. This is especially possible with the advent of the Internet for more audience interaction with the media. In this study, we have studied the indicators of the phenomenon of interactive television in the two-way relationship between audiences and television producers, and we have examined the content and structural indicators of interactive programs.
خلاصه ماشینی:
Investigating the Indicators and Elements of Interactive Television Programs Mohammad Mahyar Kalhori 1 Date of Receipt: 1398/09/13 Date of Publication: 1399/02/25 Abstract: Information and communication technology has affected all media and has created fundamental transformations in many of them.
New communication methods, which include cable television services and the viewer's ability to request specific programs, as well as satellite and the internet, are new models for information and communication in today's world.
New Media Technology 3 In this research, the goal of new media technologies refers to communication and media technologies and tools such as mobile devices and the internet, which, in addition to their conventional uses, are also means of communication and interaction between the audience and interactive programs.
Elements of the Information Revolution Whatever it may be, today with the growth of technology, we have achieved advancements such as banking or electronic commerce in the field of economy, e-government in the political arena, electronic journalism, the internet and social networks in the field of communications, and interactive televisions in the field of media, each of which has in its own way caused easy access to information.
And considering the social changes resulting from the technological revolution, it can be said that in our today's world, the winner is the one who has access to the most information in the minimum amount of time.
Growth of technology and social changes (Ben Yahada, 2007: 25) New Media Media are the natural platforms and channels for the preparation and distribution of information in society for citizens.
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