Globalization and Popular Culture مقاله

خلاصه ماشینی:

Globalization as the Prevalence of American Culture One of the dominant views regarding globalization, especially in discussions related to globalization and popular culture, is the reduction of the world to an American "global village": a global village where everyone speaks English with an American accent, wears "Levi" jeans and "Wrangler" shirts, drinks Coca-Cola, eats McDonald's sandwiches, uses the internet with a computer equipped with various Microsoft software, listens to rock music or American local music, watches a series of news programs from "MTV" and "CNN" networks, Hollywood films, and reruns of the Dallas series, and then, while drinking "Budweiser" or "Miller" and smoking "Marlboro" cigarettes, talks about the so-called "global ensemble" (which has a futuristic name). For example, George Ritzer (1) ( 1999 ) claims: "We will still witness diversity on a global scale; however, most or perhaps all of those cultures will be influenced by American exports, and America will effectively become everyone's 'second culture'" ( 89 ). In this theory, the dual nature of the globalizing movement is considered insignificant, and the way Western culture is accepted by locals (for example, the indigenization of Western elements) is ignored. — Ed. its Spanish holds the third position in the world, our view regarding that theory which considers globalization equal to the imposition of a single and unified American culture will be very different. ( 129 ) However, admiring cultural hybridity while forgetting the power relations in the world will mislead us more than those who consider globalization synonymous with the expansion of American culture.