The Mythology of Globalization مقاله

خلاصه ماشینی:

In this article, seven myths about globalization are critically examined within the framework of the idea of globalization as a historical process and a normativist goal: "bigger is better," "more is better," "time and space have vanished," "global cultural homogeneity," "saving the planet," "exporting democracy through American television," and "a new world order. Modern interpreters are inclined to direct their attention to the major fields of economy, politics, culture, and technology: increased economic interdependence and global joint ventures, the reduction of the political independence of nation-states, common patterns of material and cultural consumption, along with convergent technologies among them - satellite, computer, cable television, video recorder, telephone, fax, television and radio - which have been assigned an informal role in achieving communication and mutual interaction across all four fields. In this period of the life history of globalization myths, seven myths have been identified: "bigger is better", "more is better", "time and space have vanished", "global cultural homogeneity", "saving the planet", "exporting democracy through American television", and "the new world order". This myth is consistent with the globalization perspective based on the interdependence of material and symbolic goods, as well as with distribution technology, but it is not very compatible with the cultural logic of specific media markets (for example, where program broadcasting from state media in a mixed economy has flourished and defined itself as a type of service rather than a type of product).