Creativity and Innovation مقالة

ملخص الجهاز:

With this in mind, this article attempts to discuss and examine definitions of creativity and innovation and the investigation of its process, the characteristics of creative and innovative individuals and organizations, as well as the effective and inhibiting factors from the perspective of experts and thinkers in this field. In one way, competition among countries for development and improvement of economic status, rapid changes in human needs, especially in developed countries, and also the investigation and creation of new methods to reduce energy consumption and resource shortages in the world, have increasingly been effective in importance, creativity, and innovation; therefore, given this situation, the continuity of organizations' life depends on their reconstruction; this reconstruction is carried out through coordinating goals with current conditions and correcting and improving the methods of pursuing these goals. Generally, today many organizations and companies are in a changing and turbulent environment, such that if they want to maintain their stability and survival, they are forced to be continuously creative and innovative; thus, one of the important challenges for managers is creativity and innovation, because it has a close connection with organizational effectiveness. Failures and mistakes are celebrated, and if we look at this from a human resources perspective, we see that essentially innovative organizations are actively seeking to increase the training of their members so that they are always up to date; they regulate their jobs so that they are not waiting for punishment or penalty after committing a mistake, and they encourage individuals to emerge as heroes on the stage of change. Conceptual fashion5; creative individuals generally choose an innovative way of thinking in response to the methods presented by the organization and senior management, 4.