چکیده:
The purpose of this article is study of cultural tourism challenges in the country and presentation of related strategies. The main questions are: what are the most important cultural tourism challenges? What are the managing strategies? At first, motivation factors in tourism are studied and effective criteria in choice of destination are classified. Then, cultural and tourist impressionability, cultural tourism types and cultural views of tourism are being reviewed and cultural-social impacts of tourism, consequences of cultural tourism and development ways of cultural tourism are being studied. The related strategies are presented at the end. The research method is descriptive analytical. The research results show that cultural tourism is impossible without attention to economic and social impacts and governments role in a scientific and practical planning
خلاصه ماشینی:
A. in Cultural Management, Islamic Azad University,Science and Research branch, Tehran Received 10 March 2011 Revised 27May 2011 Accepted 5July 2011 The purpose of this article is study of cultural tourism challenges in the country and presentation of related strategies.
The research results show that cultural tourism is impossible without attention to economic and social impacts and governments role in a scientific and practical planning Abstract: Keywords: Cultural tourism, Cultural, tourism, challenges , strategies Introduction Tourism as an ancient phenomenon has been in several types and in an evolutionary process in human societies from past to now.
com Table (1): The effective factors in destination choice of tourists rank Motivation factors rank Hygiene factors 1 Safety 1 Ideal situation 2 View 2 Independency 3 hospitality 3 weather 4 Public health 4 Facilities 5 Good food 5 Price 6 History and culture 6 Easiness in finding direction 7 Traditional method 7 Tourist information 8 Architecture 8 Professional services Cultural tourism Tourism as a multifaceted industry is consist of different types and parts, such as ecotourism, sport tourism, adventurous tourism, medicine tourism, nostalgia tourism, rural tourism and historical - cultural tourism.
Table (2): The effective variables and social and cultural elements Public factors Cultural-social elements Natural beauty Job Weather Dressing Social-cultural characteristics Architecture Public view about tourists History Sport/amusement facilities Religion Family and friends Art and music Infrastructure regions Shopping facilities Traditions Price levels Education In Persian culture, culture means "thought and ethic talents that are grown by teaching and development by means of thought and aesthetic training in human manner and belief (Kavoosi&Moghimi, 1388).