چکیده:
The global nature of business today and the advances in information and communications technologies have compelled corporations to em-ploy emerging technologies in order to remain competitive. In recent years electronic business has been adopted by many corporations to improve operational efficiency, profitability, and to strengthen their competitive position. This study examines the impact of web-based e-business on the small and medium-size enterprises (SMEs) in Iran. The analyses of data collected for this study provide valuable information to the executives of manufacturing and service SMEs. The findings show that the SMEs in the sample have benefited from e-business implementation in both operational and performance areas of their organization.
خلاصه ماشینی:
The benefits of e-business adoption: an empirical study of Iranian SMEs Zohreh Zare PhD in management from the national university of Tajikistan ABSTRACT The global nature of business today and the advances in information and communications technologies have compelled corporations to em-ploy emerging technologies in order to remain competitive.
More manufacturing organizations (67%) than service firms (53%) had developed an e- business strategy before implementing e-business.
5. Cost reduction and increase in sales The majority of the firms in the study group, 87% of manufacturing and 76% of service organizations reported that the use of electronic business has re-sulted in reducing the costs of doing business.
Online business By integrating e-business activities with the corporate website, companies can sell products online, have online billing and payments, provide customer service, and inform the customer about new sales and promotions among others.
The service organizations have benefited more in the areas of product promotion, advertising, and marketing than manufacturing firms.
Change of organizational structure and the business model allow the firm to be flexible and to improve internal and external information flow, reduce inventory costs, and to better manage its supply chains and customer relationships.
Table 7 Areas improved by e-business implementation: average rating (1–5) Performance Manufacturing Service (mean) (mean) Product promotion 3.
The majority of the service and manufacturing firms in the study had developed an e-strategy for e-business integration and were able to complete the project within a year and within budget.