چکیده:
Advertising is the key for building, creating and sustaining brands. Advertisements play a major role in persuading, informing and reminding both potential and existing customers towards making a purchase decision. It plays a vital role in shaping dreams and aspirations and helps customer take conscious product and brand decisions. Advertisements with endorsements create easy remembrance for the customers for the advertised brand or product as the customers associate the brand with the celebrity and can easily register the brand. Measuring the influence of Advertisement in Consumer Brand Preference is very essential for every marketer. If advertisement does not create any positive change in consumers’ brand preference, all the resources such as money, time and efforts spent on advertisement will go in vain. Advertising also helps in creating Top of the Mind Awareness of a brand and aims at facilitating brand recall. The present study focuses on the assessment of the impact of advertisement on purchase of youth with reference to consumer goods.
خلاصه ماشینی:
"An impact of advertisements on purchase decision of youth with reference to consumer goods Mehdi noursina1* and Navid Ghaffari2 * Assistant of professor in management department Islamic Azad University, Naragh baranch.
Advertisements play a major role in persuading, informing and reminding both potential and existing customers towards making a purchase decision.
Introduction Marketers spend a large sum of money on advertising and face a major challenge in influencing the purchase decision of consumers favorably towards their product or service.
This shows that there is a positive correlation between Believability on TV advertisement & purchase decisions taken after watching Advertisement.
5 shows the correlation between the exposure to the media and recall of the advertisement at the time of purchasing the product.
The alternative hypothesis H1 is stated as there is a significant relationship between the exposure to the media and recall of advertisement at the time of purchase.
6 shows the Coefficient of Correlation between advertisements provides the information to the customers & advertisements helps to take better decisions.
Conceptualizing & there is a positive correlation between advertisements Measuring Brand Salience, Marketing Theory provides the information to the customers & advertisements Articles, 4(4), 327-342 (2004).
The alternative hypothesis H1 is stated that as advertisement provides the information to the customers, it helps to take better decisions.
296 Therefore the alternative hypothesis H1, as advertisement provides the information to the customers, it helps to take better decisions is accepted.
Thus from the research study it can be concluded that advertisement influence on the purchase decision of youth for consumer goods."