چکیده:
Background. This research aimed at identifying the consequences of strategic entrepreneurship in sports
business. Objectives. The objective of the research is to identify the consequences of deployment of strategic
entrepreneurship in sports business. Method. A qualitative research approach was employed. Data collection was
done through interview as well as research background. The population included the entrepreneurship experts and
instructors, business managers, and sport entrepreneurs. Sampling method utilized was snowball and the
theoretical framework was defined following 21 interviews. Data analysis was conducted through three coding
levels of open, axial, and selective in ATLAS.ti 5.2. Results. The indexes are as follows : value creation, wealth
creation, development of life quality, sustainable job creation, uncertainty reduction, infrastructure improvement,
positive individual consequences, entrepreneurship institutionalization, increasing tendency to sport, innovation
development, achievement continuum, occupational process development, enjoy the opportunity, improvement of
occupational spirit, customer centric, and leverage of management skills. Conclusion. Strategic management and
entrepreneurship make changes through opportunity discovery in uncertain environments of business. Therefore,
strategic entrepreneurship creates positive consequences for business especially those in sports
خلاصه ماشینی:
"The indexes are as follows : value creation, wealth creation, development of life quality, sustainable job creation, uncertainty reduction, infrastructure improvement, positive individual consequences, entrepreneurship institutionalization, increasing tendenc y to sport, innovation development, achievement continuum, occupational process development, enjoy the opportunity, improvement of occupational spirit, customer centric, and leverage of management skills.
It is worth noting that the method of acceptability of the researcher, the review of the handwritten notes with the participants, and the use of the opinions of instructors and experts in the field of entrepreneurship and business management and selected sports entrepreneurs were considered in order to verify the data (similar to the validity and reliability in quantitative researches).
The obtained results of the interview analysis showed that 16 categories include (value creation, wealth creation, improvement of quality of life, sustainable employment, uncertainty reduction, improvement of infrastructures, positive individual outcomes, entrepreneurial institutionalization, increasing tendency to exercise , development of innovation, continuity of success, improvement of work processes, opportunities utilization, strengthening of working spirit, customer orientation and improvement of management skills) are considered the implications and outcomes of the establishment of strategic entrepreneurship in sports businesses.
Establishment of strategic entrepreneurship in sports businesses - at the organizational level –results in achievements such as, reducing uncertainty, developing innovation, sustaining success, improving work processes, customer orientation, taking advantage of opportunities and strengthening working spirit.
Establishment of strategic entrepreneurship in sports businesses at social levels – results in achievements such as value creation, quality of life, sustainable employment, entrepreneurial institutionalization, increasing attitude towards sport, improvement of infrastructures, wealth creation."