چکیده:
Cultures are ways of connecting people together and are the essence of social life as they depict nations’ evolution and ancestry, shared values and traditions; and above all, they demonstrates the identity of a society. This brings the responsibility of how to react to competitions on cultural strategists and how imaginations are shaped. This study aims to shed light on the reasons why cultural activities revolve around some aspects, but neglect others and also to identify the reason behind unsuccessfulness of some cultural organizations in coping with cultural competition in an international level. It also offers solutions to dissolve the mentioned ineffectiveness of cultural strategies. Finally, some strategies to enhance re-imagination are suggested as well.
خلاصه ماشینی:
student of TEFL, Shiraz University Resieved: 1397/08/25 | Accepted: 1397/12/3 Abstarct Cultures are ways of connecting people together and are the essence of social life as they depict nations’ evolution and ancestry, shared values and traditions; and above all, they demonstrates the identity of a society.
This study aims to shed light on the reasons why cultural activities revolve around some aspects, but neglect others and also to identify the reason behind unsuccessfulness of some cultural organizations in coping with cultural competition in an international level.
While the notion of culture and cultural organizations and strategists have been the focus of inquiry in a plethora of research papers, the concept of imagination and reductionism from a cultural point of view has not been addressed yet, to the best of the researchers’ knowledge.
Intercultural communication encompasses sharing worldviews, social, political, and economic activities, and technological innovations (Rogers, Hart, & Miike, 2002).
While positing in a competitive atmosphere, all facets of cultural needs must be adverted, scrutinized, and dealt with; for instance, addressing environmental activities, provoking national culture, fostering religious culture, dignifying public traditions, customs, rituals and morals, emboldening symbols and individual and social roles, provoking insights, beliefs and ideologies, urging and supporting values, identifying social structures, etc.
Following that, the researchers discussed intercultural relationships among communities of people, and the competition of cultures as a result of such relationships.