چکیده:
Today, having a national brand of tourism is so important so that governments
spend a lot of resources to create the National Tourism Brand, even they change
their strategies over and over, regardless of the huge costs for implementation in
order to be able to build a strong brand in the world tourism industry to take a
greater share of the huge turnover in order to improve its economy. In this article
we will try to build indicators and factors that are able to effectively investigate and
determine the cause of tourism in a tourist destination, as well as the maintenance
and promotion of the factors that are to be identified tourism is the tourism can be
scientific and practical solutions to create a tourism brand successful. Factors such
as advertising, education, tourism service providers of the importance of tourism
brand, as well as personnel training managers and the public sector to the new
branding strategy in the tourism industry, especially tourist destinations branding,
brand management, including strategies to build, maintain and enhance the brand,
to establish an integrated management are coordination between government
agencies, the development and improvement of infrastructure Making a synergistic
relationship between tourism destination brand value and brand value companies
offering tourism services in the tourism destinations. Increase brand equity, leading
to more investment in tourism destinations and the tourism boom and the resulting
economic boom is the destination. The research method is descriptive in terms of
purpose and functional in nature