چکیده:
The hypodermic needle theory is a prominent theory in social media that affects the understanding, attitudes, and behavior of individuals. In this viewpoint, media is a powerful and dangerous source because the user or audience is vulnerable against the effect of a certain message. In this study, we assess the relationship between this theory in the field of information technology with two person-centered approaches of constructionist or discourse analytic approach and the critical theory approach. Moreover, the libraries’ role in vaccinating users against this theory by increasing their knowledge is shown.
خلاصه ماشینی:
Vaccinating Users against the Hypodermic Needle Theory of Social Media: Libraries and Improving Media Literacy Jafar Mehrad Zohre Eftekhar Pro. Department of Knowledge & Information Ph. D.
-The policy of buying books with a specific topic and author and their mandatory recording in the library and introducing them as the main source for exams or organizing related book competitions -Keywords related to article citations - Digital Object Identifier number -Retrieving similar sources by the librarian for the public Discussion and Conclusion The relationship between the hypodermic needle theory with the field of information science and technology can be shown using the constructionist or discourse analytic approach and the critical theory approach.
With this assumption and considering the application of the hypodermic needle theory in the field information science and technology, it can be stated that librarians can influence people with their discourse.
With respect to the issue of willingness to return, as a new user-based index about the success of the resource section of the library, enthusiasm to and interest to return to a librarian can be a powerful index of success (Durrance, 1989, 1995) and can evidently show the application of the hypodermic needle theory in the field of information knowledge and technology.
Besides using the hypodermic needle theory for attaining goals, libraries and information centers can enhance the users' media knowledge and vaccinate them against the negative effects of social media.
However, it can be stated that libraries and other information centers can indirectly affect people and familiarize them with skills that can help increase their mental resistance to the effects of social media.