چکیده:
اﻫﺪاف: ﮔﺮدﺷﮕﺮی روﺳﺘﺎﯾﯽ ﻓﺮآﯾﻨﺪی در ﺗﻮﺳﻌﻪ روﺳﺘﺎﯾﯽ اﺳﺖ ﮐﻪ ﻣﯽﺗﻮاﻧﺪ زﻣﯿﻨﻪ ﺗﻮﺳﻌﻪ اﻗﺘﺼﺎدی و زﯾﺴﺖﻣﺤﯿﻄﯽ روﺳﺘﺎﯾﯽ را در زﻣﯿﻨﻪ اﻓﺰاﯾﺶ درآﻣﺪ، اﺷﺘﻐﺎلزاﯾﯽ و ﻣﻌﯿﺸﺖ ﭘﺎﯾﺪار روﺳﺘﺎﯾﯽ ﻓﺮاﻫﻢ ﮐﻨﺪ. ﻫﺪف ﻣﻘﺎﻟﻪ ﺣﺎﺿﺮ ارزﯾﺎﺑﯽ اﺳﺘﺮاﺗﮋی ﻣﻨﺎﺳﺐ ﺗﻮﺳﻌﻪ ﮔﺮدﺷﮕﺮی ﺑﺎ اﺳﺘﻔﺎده از ﻣﺪل SWOT در روﺳﺘﺎی ﻻﯾﺰﻧﮕﺎن ﺑﻮد. اﺑﺰار و روشﻫﺎ: اﯾﻦ ﭘﮋوﻫﺶ در ﺳﺎل ۱۳۹۵ اﻧﺠﺎم ﺷﺪ و ﺑﺎ اﺳﺘﻔﺎده از ﻣﺪل SWOT و ﺑﺎ روش ﺗﻮﺻﯿﻔﯽ- ﺗﺤﻠﯿﻠﯽ و ﭘﯿﻤﺎﯾﺶ ﻣﯿﺪاﻧﯽ و روش ﺗﺠﺰﯾﻪوﺗﺤﻠﯿﻞ IEA ﺑﻪ ارزﯾﺎﺑﯽ اﺳﺘﺮاﺗﮋﯾﮏ ﻗﺎﺑﻠﯿﺖﻫﺎی ﺗﻮﺳﻌﻪ ﮔﺮدﺷﮕﺮی اﯾﻦ روﺳﺘﺎ ﭘﺮداﺧﺖ و ﺑﺎ وزندﻫﯽ و اوﻟﻮﯾﺖﺑﻨﺪی ﻋﻮاﻣﻞ ﻣﺬﮐﻮر، اﺳﺘﺮاﺗﮋیﻫﺎی ﻣﻨﺎﺳﺐ ﭘﯿﺸﻨﻬﺎد ﺷﺪ. ﯾﺎﻓﺘﻪﻫﺎ: ﺗﻌﺪاد ۱۳ ﻧﻘﻄﻪ ﻗﻮت داﺧﻠﯽ در ﺑﺮاﺑﺮ ۱۰ ﻧﻘﻄﻪ ﺿﻌﻒ داﺧﻠﯽ و ﺗﻌﺪاد ۱۰ ﻓﺮﺻﺖ ﺧﺎرﺟﯽ در ﺑﺮاﺑﺮ ۸ ﺗﻬﺪﯾﺪ ﺧﺎرﺟﯽ ﺷﻨﺎﺳﺎﯾﯽ و ﺑﺮرﺳﯽ ﺷﺪ. در ﻣﺠﻤﻮع ۲۳ ﻧﻘﻄﻪ ﻗﻮت و ﻓﺮﺻﺖ ﺑﻪﻋﻨﻮان ﻣﺰﯾﺖﻫﺎ و ۱۸ ﺿﻌﻒ و ﺗﻬﺪﯾﺪ ﺑﻪﻋﻨﻮان ﻣﺤﺪودﯾﺖﻫﺎ و ﺗﻨﮕﻨﺎﻫﺎی ﮔﺮدﺷﮕﺮی روﺳﺘﺎی ﻻﯾﺰﻧﮕﺎن ﺷﻨﺎﺳﺎﯾﯽ ﺷﺪ. ﻧﺘﯿﺠﻪﮔﯿﺮی: اﻗﻠﯿﻢ ﻣﻨﺎﺳﺐ در ﻓﺼﻮل ﮔﺮم ﺳﺎل و ﻣﺤﯿﻂ آرام و ﺑﺪون ﺳﺮوﺻﺪای ﻣﻨﻄﻘﻪ، ﺑﻪﺗﺮﺗﯿﺐ ﺑﻪﻋﻨﻮان ﻣﻬﻢﺗﺮﯾﻦ ﻣﺰاﯾﺎی ﺗﻮﺳﻌﻪ ﮔﺮدﺷﮕﺮی ﻣﺤﺪوده ﻣﻮرد ﻣﻄﺎﻟﻌﻪ ﺑﻪ ﺣﺴﺎب ﻣﯽآﯾﻨﺪ. ﻓﻘﺪان ﻓﺮﻫﻨﮓ ﮔﺮدﺷﮕﺮﭘﺬﯾﺮی در ﺑﯿﻦ ﺟﺎﻣﻌﻪ ﻣﯿﺰﺑﺎن و ﻋﺪم اﻃﻼعرﺳﺎﻧﯽ و ﺗﺒﻠﯿﻐﺎت ﻣﻨﺎﺳﺐ ﺑﺮای روﺳﺘﺎ ﺑﻪﺗﺮﺗﯿﺐ ﻣﻬﻢﺗﺮﯾﻦ ﻧﻘﺎط ﺿﻌﻒ ﺗﻮﺳﻌﻪ ﮔﺮدﺷﮕﺮی ﻣﺤﺪوده ﻣﻮرد ﻣﻄﺎﻟﻌﻪ ﻫﺴﺘﻨﺪ. ﻣﻌﺮﻓﯽ ﺟﺎذﺑﻪﻫﺎی ﻓﺮﻫﻨﮕﯽ ﻣﻨﻄﻘﻪ از ﻗﺒﯿﻞ ﺻﻨﺎﯾﻊدﺳﺘﯽ، آدابورﺳﻮم و ﻏﯿﺮه و وﺟﻮد ﭘﺘﺎﻧﺴﯿﻞﻫﺎی ﺑﺎﻻی ﻣﻨﻄﻘﻪ ﺑﺮای ﮔﺴﺘﺮش اﮐﻮﺗﻮرﯾﺴﻢ ﻣﻬﻢﺗﺮﯾﻦ ﻓﺮﺻﺖﻫﺎی ﻣﻨﻄﻘﻪ ﻣﺤﺴﻮب ﻣﯽﺷﻮﻧﺪ. آﺳﯿﺐرﺳﺎﻧﺪن ﺑﻪ ﻣﺤﯿﻂ زﯾﺴﺖ و ﺑﺎﻓﺖ ﻣﺴﮑﻮﻧﯽ روﺳﺘﺎ و ازﺑﯿﻦرﻓﺘﻦ ﻧﺴﻞ ﺣﯿﺎت وﺣﺶ ﺑﺮ اﺛﺮ ﺷﮑﺎر ﺗﻮﺳﻂ ﺷﮑﺎرﭼﯿﺎن ﺑﻪﻋﻨﻮان ﻣﻬﻢﺗﺮﯾﻦ ﺗﻬﺪﯾﺪﻫﺎی ﺧﺎرﺟﯽ ﻣﻨﻄﻘﻪ ﻗﻠﻤﺪاد ﻣﯽﺷﻮﻧﺪ.
Aims Rural tourism is a process in rural development that can provide the basis for rural
economic and environmental development in terms of income growth, employment generation,
and sustainable rural livelihoods. The aim of the present study was to investigate the optimal
tourism development strategy in rural areas by SWOT model with emphasis on Lyzangan
village.
Instrument & Methods This research was carried out in 2016 and using the SWOT model as
well as using descriptive-analytical method and field survey and the IEA analysis method, the
strategic assessment of the tourism development potentialities of this village was performed;
appropriate strategies were suggested by weighting and prioritizing these factors.
Findings Thirteen internal strengths and 10 internal weaknesses as well as 10 external
opportunities and 8 external threats were examined. Totally, 23 strengths and opportunities
were identified as advantages and 18 weaknesses and threats were recognized as limitations
in the tourism of Layzangan.
Conclusion The suitable climate in warm seasons and the quiet and noiseless environment
of the region are considered the most important advantages of tourism development of the
region, respectively. Lack of culture of accepting tourism among the host community and lack
of informing and advertising for the village are the most important weaknesses in tourism
development of the region, respectively. Introducing cultural attractions of the region such as
handicrafts, traditions, etc. as well as the high potentialities of the region to expand ecotourism
are the most important opportunities of the region. Damage to the environment and the
residential context of the village as well as the elimination of the wildlife generation as a result
of predation by hunters are considered the most important external threats in the region.