چکیده:
Instagram clips are an arena for representing many concepts, including girlhood. Girlhood is a set of concepts that represent girls' identity. The existing research gap in the field of girlhood studies in the Instagram space made this research necessary. Considering the constructed nature of the studied phenomenon, the qualitative research paradigm and research method is qualitative content analysis. The target community of the research includes all Instagram clips that had two basic conditions. First, dealing with girlhood and having many visitors the number of clips studied were 34, which were determined based on the principle of saturation. The most important findings obtained from the research confirming girls' preferences include taste, economic and physical preferences.The meaning of the girl from the boy sometimes made her as a helper, reliable and dependable, and sometimes as a weak promise and opportunist. The object of the girl is also presented with positive qualities such as good taste, being smart and trustworthy, and also with qualities such as upstart, naivety, immorality, bargaining, disloyalty, indifference and making excuses. Girls' interactions are sometimes romantic, conversational, asking for help, questioning, and sometimes teasing and business Verbal superiority is often represented in favor of boys.
خلاصه ماشینی:
Table 1 Representation of girls' preferences Concepts, Level 1 Category, Level 2 Category, General Category Walking in the open air, listening to the sound of birds, listening to music, listening to the sound of water, walking in the rain, caressing flowers and plants, distinguishing from the flight of birds, aesthetic preferences, Girls' preferences, preferences, preferences Having a luxury home, residential area (north of the city), expensive automobile, gold and jewelry, shopping from luxury shopping centers, traveling abroad, bank accounts, high-drama job, job with prestige, economic preferences, Applying makeup, fitness, coquetry, appropriate clothing and appearance, importance of fitness, important word, importance of the counterpart's face, importance of education, importance of the counterpart's celebration, physical preferences, Being moral, honesty and loyalty (no infidelity), keeping promises, reliable, family-oriented, not preferring others over the beloved, being a lover, being good-natured, dignified and composed, generous, not being stingy, not being self-centered, behavioral preferences, Being hot, having a good figure, beautiful face, walking, beautiful clothes, focusing on female body parts, boys' sexual preferences, boys' preferences, Loyalty, good-mannered, gentle and patient, non-skeptical, quiet (not talkative), thrifty (not extravagant), intelligent, boys' character (behavioral) preferences, The first question of the research concerns how girls' preferences are represented, but to enable comparison, boys' preferences have also been considered.
Being a "daf" or a "leopard" is the conventional pattern desired by boys, which is represented in the catchphrase "Do you know how amazing?" Of course, in some clips, girls have engaged in the reproduction of sexual capital and alignment with these preferences through the ostentatious consumption of the body.
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