چکیده:
In recent years, we have witnessed changes in the radio and television networks of the Islamic Republic of Iran, developments that are influenced by various factors that have been able to attract the audience in a different way with various solutions; ; Hence, what can be seen is that luck in the media has increased so much that it can be attributed to the culture of luck. Therefore, considering the abundance of this culture in the national media and its promotion in the national radio and television and attracting the audience, as well as increasing the economic, political and psychological consequences of this issue; It was necessary to study a study with the aim of analyzing the approach of the national media in promoting the culture of luck in society and also to examine the consequences of this media policy for the people from different aspects.
خلاصه ماشینی:
Thus, given the prevalence of this culture in the national media, its promotion in national broadcasting, the attraction of the audience, and the increasing economic, political, and psychological consequences of this issue; it was deemed necessary to conduct research aimed at analyzing the national media's approach to promoting the culture of luck and fortune in society and also examining the consequences of this media policy for the people from various aspects; the present research has been conducted using a qualitative method at an applied level.
In the present research, given the unprecedented promotion of visual, commercial, and modern advertising such as television competitions, which in the language of media have winners and losers, the repetition of this practice has created a kind of incorrect thinking in a part of their human life, resulting in the existence of such a new atmosphere in today's life; in fact, the promotion of this competition of luck and fortune in the national media has caused a greater competitive culture in the modern era and, on the other hand, the increased dominance of media culture, despite the high public reception, has helped in the further legitimization of this new culture by the government and national media.
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