چکیده:
Surveys indicate a sharp decline in public trust in traditional news media; however, social networks offer new ways to receive news content. In this article, based on an API experiment, it is examined whether a news narrative published on Facebook was posted by a real Facebook member or not. The results show that social media recommendations increase the level of trust in media and also drive people towards more news usage from these media in the future. Furthermore, such effects increase when real-life friends, who share their stories on social networks, are accepted as opinion leaders. This article also discusses the implications of this phenomenon for democracy and news exchange.
خلاصه ماشینی:
News recommendations from social media opinion leaders: 1 Effects on media trust and information seeking Jason Turcotte 2, Chance York 3, Jacob Irving 4, Rosanne Scholl 5 and Raymond Pingree 6 7 Translated by: Mohammad Reza Taghavipour Abstract Surveys show a sharp decline in public trust in traditional news media; however, social networks offer new ways to receive news content.
Keywords: Social network, news media effects, experiment, opinion leader, media trust, two-step flow, interpersonal communication 1.
The original title of this article ( News Recommendations from Social Media Opinion Leaders: Effects on Information Seeking &Media Trust ), was published in 2015 in the quarterly journal "Computer-Mediated Communication" / M.
Since media trust and perceived news credibility influence public opinion on important issues (Shapiro and Dempsey, 1987), this trend is of interest to researchers.
Furthermore, since information seeking is one of the social uses of sites like Facebook, perceived interpersonal communication and opinion leadership may help "followers of ideas" in sensing and evaluating the news content of social media.
Bent and Mannheim (2006) showed that individuals are increasingly socially separated from others, and the representation of opinion leaders in the two-step flow of communication is decreasing and the power of mass media to create uniform and powerful effects increases.
Given what is known about general distrust of media (Grönlund and Cook, 2007) compared to receiving a Facebook post that comes directly from a traditional news source, we know that if a friend shares the information, people will likely find it trustworthy.
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