چکیده:
Without doubt instagram has an effective role in Iranian daily life. Hence the study of each account as a kind of media text will bring about significant data for sociological study. Iranian women enthusiastically using Instagram to put aside limited private sphere and communicate to public sphere to express desires, opinions and beliefs. This research as a primary study in the context of different dimensions of social media focuses on the women’s core values which are preached as the proper method of thought and act among audiences. These social values are presented in the most followed Instagram accounts of Iranian women and in relation with women’s lifestyle. For this purpose, all written-women's pages of 5 women are studied carefully. Methologically, using content analysis, more than fifteen thousand posts of professional women user have been studied. From phenomenological point of view, their core values can be best categorized in three areas: reflexivity, femininity, willing to change and continuous acquiring cultural capital are the core values of their individual world. Wifehood, egalitarian attitudes of husbands and motherhood are the core values of their face to face world. Social Participations and consumption management are their core values of the indirect experience world.
خلاصه ماشینی:
Women's Research Journal, Institute for Humanities and Cultural Studies Scientific Journal (Scientific-Research Article), Year 11, Issue 2, Summer 2020, 147-172 Women Speak of Lifestyle; A Study of Core Values in Women's Instagram Written Pages Somayeh Sadat Shafiei * Seyedeh Zahra Hosseini Far ** Abstract Instagram plays a significant role in the daily lives of Iranians and, in this respect, is considered one of the media texts that holds great importance in studying women's lifestyles.
Considering these characteristics, more than fifteen thousand posts from five professional female Instagram users underwent qualitative content analysis, and their core values were enumerated based on phenomenological principles in three domains: a - reflexivity, femininity, will to change, and striving for cultural capital as values of their individual world; b - companionship, egalitarian beliefs regarding husband and motherhood as values of their collective world; and c - participation and consumption management as values of their worldly existence.
The present writing, by examining the written content of these pages, provides a view of the lived life and experience of female users in the roles of wife and mother, which, according to researchers, is a call for more pervasive and profound social changes in the status of women and also gender relations in the near future.
These individuals, as professional Instagram users, by presenting their lives and shaping the space for discussion and opinion, have been able to create an extensive social network including a large number of their die-hard followers; followers who not only in cyberspace but also in real space engage in the exchange of communicative messages while interacting with them.
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