چکیده:
One of the most important changes in the field of education in the information age is the formation of a learner-centered education system alongside and as a complement to the teacher-centered education system. The emergence of e-learning has provided more opportunities than ever for the widespread application of learner-centered training and other changes in educational procedures. Therefore, understanding the consistency of electronic learning behavior among university students is very essential. The aim of the present research was to investigate the level of e-learning acceptance among students of Tarbiat Modares University. In this research, a survey method was used. The statistical population of the research included 264 students of Tarbiat Modares University, and the sample size was 111 people, who were selected randomly. The data collection tool was a questionnaire. The reliability of the measurement tool was determined using the Cronbach's alpha coefficient (0.6) and its validity was performed using factor analysis. Regression method was used for data analysis. The results showed that the characteristics of the instructor and the educational materials, through perceived usefulness and perceived enjoyment, also have a direct positive effect on the intention to use e-learning. Additionally, perceived usefulness has the greatest impact on the intention to use e-learning among the existing variables. This is while that the design of educational content was not effective on perceived ease of use.
خلاصه ماشینی:
Adoption of E-learning in Higher Education: Application of Flow Theory, Technology Acceptance Model and E-service Quality Seyyed Hamid Khodadad Hosseini 1, Ali Noori 2 *, Mohammad Reza Zabihi 3 Abstract One of the most important changes in the field of education in the information age is the formation of a learner-centered education system alongside the teacher-centered education system as its complement.
While a number of studies in the field of e-learning have investigated the success factors and advantages of this method, there is still a lack of applied research emphasizing the relationships between e-learning service quality, the acceptance of the individual learner, and the characteristics of the instructor (Liaw, 2008; Liu; Liaw & Pratt, 2009; Pituch & Lee, 2006; Sanchez-Franco, Martinez- Marti & Lopez-Velicia, 2009).
(2009), Selim (2007), Hong (2002), as well as other studies such as Zhang (2008), Mcgill & Littlejohn, Falconer (2004), and Nunamaker & Zhao, Zhou (2004) indicate that instructional materials have a positive effect on individuals' perceived usefulness of e-learning.
In fact, learners' perception regarding the ease of use of the e-learning system is influenced by the quality of online course design (Liu, Chen, Sun, Wible, Kuo, 2010).
Table 4- Factor loadings and reliability values {Refer to the attached table file} IC5 IC4 IC3 IC2 IC1 Belief PE6 PE5 PE3 PE2 PE1 PL=play fulness, IC= instructor characteristics, LC= design of learning content, TM= teaching materials, PU= perceived usefulness, PE= perceived ease of use, IU= intention to use Findings Although structural equation modeling has advantages over other traditional methods such as regression, it is recommended that to achieve reliable results in models with 2 to 4 factors, at least 100 samples are required, although, if 200 samples are selected, it is better and more desirable (Lohlin, 1992; Lee et al.
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