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Study of Social Identity Differences among National Athletes of Team and Individual Athletic Fields

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"c om ISSN (Online): 2322 – 4479 Analysis of Factors Affecting Managers' knowledge of Sports Sponsorship in Attracting Sponsors of Sport in Western Parts of Iran 1Meysam Nazari Ghanbari∗, 2Abdullah Farhadfar, 3Reza Amiri 1. Due to lack of sufficient information and lack of financial support for sport in the Western provinces in Iran, the present study attempts to analyze the Corresponding Author: Meysam Nazari Ghanbari E-mail: meysam. RESULTS Research Question: what are the most important factors influencing knowledge management on attracting sports sponsors in the Western provinces in Iran? Factor analysis of the research question Factor Weight Sub-indicators Kermanshah Kurdistan Lorestan Hamedan Ilam Total The impact of tax cuts in enhancement of incentives for investment in the field of sports 0. Also, in terms of the statistical samples, the most important indicator in managers’ knowledge about sponsorship is attraction of the sponsors in the western provinces in Iran. CONCLUSIONS Results showed that the sports of the Western provinces in Iran is not sufficiently powerful in terms of attracting sponsors and the indicator under consideration, i. The results of the present paper are consistent with those of Babamleky et al (2013) which regard the tax cuts as a main factor influencing reduction in investment incentives in attracting exercise sponsors in Kermanshah province. Pathology of sports sponsors from the perspective of managers, government agencies and the private sector in the province of Kermanshah, Islamic Azad University of Boroujerd 2- Smith ACT. , & others (2010); Barriers to attract sponsors in the sports industry in Azarbaijan Shargy province, Journal of Beyond Management, Vol. III, No. 10, pp."

صفحه: از 5 تا 12
5 Annals of Applied Sport Science , Spring 2015, Volume 3 - Number 9

6 Annals of Applied Sport Science , Spring 2015, Volume 3 - Number 9

7 Annals of Applied Sport Science , Spring 2015, Volume 3 - Number 9

8 Annals of Applied Sport Science , Spring 2015, Volume 3 - Number 9

9 Annals of Applied Sport Science , Spring 2015, Volume 3 - Number 9

10 Annals of Applied Sport Science , Spring 2015, Volume 3 - Number 9

knowledge of the directors regarding the sponsorship as one of the‌ components‌ of the presence of sponsors in the western provinces in Iran.

METHOD

The research is descriptive-analytical type and it is applied in‌ terms‌ of objective. The study sample‌ is‌ composed of all officials involved in the sport in the Western provinces of Iran (Kermanshah, Kurdistan, Hamadan, Lorestan and Ilam) who have at least‌ a bachelor‌'s degree (N =1700). Using the‌ Morgan‌ and Krejcie, 313 subjects were identified as the sample and their data was collected by a random stratified sampling method with regard to the size of the subgroups (place of work‌). Measuring‌ instruments in this study was a research-made questionnaire consisting of 40 questions with five-option Likert spectrum which was compared with the subject of the study. The formal validity and‌ reliability‌ of the‌ questionnaire was confirmed using Cronbach alpha by 0.89. Given the KMO index greater than 0.6 and also the‌ obtained value of Sig (P<0.05), use of factor analysis was‌ appropriate‌, and‌ this test was used for data analysis.

RESULTS

Research Question: what are the most important factors influencing ‌‌knowledge‌ management on attracting sports sponsors in the Western provinces in Iran?

Table 1. Factor‌ analysis‌ of‌ the research question

Factor Weight

Sub-indicators

Kermanshah

Kurdistan

Lorestan

Hamedan

Ilam

Total

The impact‌ of tax cuts in enhancement of incentives for investment

in the field of‌ sports

0.825

0.742

0.728‌

0.813‌

0.712

0.764

Supports of government officials of province property managers

from intellectual ownership in the field of sport

0.730

0.733

0.704

0.724

0.704

0.719

The behavior of managers toward applicants of‌ sports service and

also services

0.634

0.628

0.623

0.645

0.625

0.631

Managers role in the comprehensive development of sport in

province

0.686

0.640

0.633

0.681

0.630

0.654

Sponsors’ satisfaction with their‌ introduction‌ marketing in the area

of sports

0.665

0.650

0.620

0.640

0.635

0.642

Use of advanced marketing tools and techniques in sports

departments and provincial organizations of relevant province

0.645

0.630‌

0.642‌

0.648

0.640

0.641

The existence of specialized workforce in sports agencies and

bodies in order to attract sponsors

0.607

0.605

0.595

0.610

0.583

0.600

Avoid administrative barriers to sponsors‌ by‌ senior managers 0.601 0.610 0.576 0.619 0.584 0.598

The protection of ownership right such as financial assets of sports

sector in province

0.565

0.540

0.569

0.573

0.553

0.560

The‌ lack‌ of‌ influence of the group and‌ personal‌ relations‌ on

decision of managers in sports sector

0.446

0.447

0.422

0.450

0.440

0.445

11 Annals of Applied Sport Science , Spring 2015, Volume 3 - Number 9

12 Annals of Applied Sport Science , Spring 2015, Volume 3 - Number 9