Study of Social Identity Differences among National Athletes of Team and Individual Athletic Fields
Spring 2015, Volume 3 - Number 9 (8 صفحه - از 5 تا 12)
"c om ISSN (Online): 2322 – 4479 Analysis of Factors Affecting Managers' knowledge of Sports Sponsorship in Attracting Sponsors of Sport in Western Parts of Iran 1Meysam Nazari Ghanbari∗, 2Abdullah Farhadfar, 3Reza Amiri 1. Due to lack of sufficient information and lack of financial support for sport in the Western provinces in Iran, the present study attempts to analyze the Corresponding Author: Meysam Nazari Ghanbari E-mail: meysam. RESULTS Research Question: what are the most important factors influencing knowledge management on attracting sports sponsors in the Western provinces in Iran? Factor analysis of the research question Factor Weight Sub-indicators Kermanshah Kurdistan Lorestan Hamedan Ilam Total The impact of tax cuts in enhancement of incentives for investment in the field of sports 0. Also, in terms of the statistical samples, the most important indicator in managers’ knowledge about sponsorship is attraction of the sponsors in the western provinces in Iran. CONCLUSIONS Results showed that the sports of the Western provinces in Iran is not sufficiently powerful in terms of attracting sponsors and the indicator under consideration, i. The results of the present paper are consistent with those of Babamleky et al (2013) which regard the tax cuts as a main factor influencing reduction in investment incentives in attracting exercise sponsors in Kermanshah province. Pathology of sports sponsors from the perspective of managers, government agencies and the private sector in the province of Kermanshah, Islamic Azad University of Boroujerd 2- Smith ACT. , & others (2010); Barriers to attract sponsors in the sports industry in Azarbaijan Shargy province, Journal of Beyond Management, Vol. III, No. 10, pp."
- دریافت فایل ارجاع :
- (پژوهیار, , , )
knowledge of the directors regarding the sponsorship as one of the components of the presence of sponsors in the western provinces in Iran.
The research is descriptive-analytical type and it is applied in terms of objective. The study sample is composed of all officials involved in the sport in the Western provinces of Iran (Kermanshah, Kurdistan, Hamadan, Lorestan and Ilam) who have at least a bachelor's degree (N =1700). Using the Morgan and Krejcie, 313 subjects were identified as the sample and their data was collected by a random stratified sampling method with regard to the size of the subgroups (place of work). Measuring instruments in this study was a research-made questionnaire consisting of 40 questions with five-option Likert spectrum which was compared with the subject of the study. The formal validity and reliability of the questionnaire was confirmed using Cronbach alpha by 0.89. Given the KMO index greater than 0.6 and also the obtained value of Sig (P<0.05), use of factor analysis was appropriate, and this test was used for data analysis.
Research Question: what are the most important factors influencing knowledge management on attracting sports sponsors in the Western provinces in Iran?
Table 1. Factor analysis of the research question
The impact of tax cuts in enhancement of incentives for investment
in the field of sports
Supports of government officials of province property managers
from intellectual ownership in the field of sport
The behavior of managers toward applicants of sports service and
Managers role in the comprehensive development of sport in
Sponsors’ satisfaction with their introduction marketing in the area
Use of advanced marketing tools and techniques in sports
departments and provincial organizations of relevant province
The existence of specialized workforce in sports agencies and
bodies in order to attract sponsors
Avoid administrative barriers to sponsors by senior managers 0.601 0.610 0.576 0.619 0.584 0.598
The protection of ownership right such as financial assets of sports
sector in province
The lack of influence of the group and personal relations on
decision of managers in sports sector
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