Study of Social Identity Differences among National Athletes of Team and Individual Athletic Fields
Spring 2015, Volume 3 - Number 9 (8 صفحه - از 5 تا 12)
"c om ISSN (Online): 2322 – 4479 Analysis of Factors Affecting Managers' knowledge of Sports Sponsorship in Attracting Sponsors of Sport in Western Parts of Iran 1Meysam Nazari Ghanbari∗, 2Abdullah Farhadfar, 3Reza Amiri 1. Due to lack of sufficient information and lack of financial support for sport in the Western provinces in Iran, the present study attempts to analyze the Corresponding Author: Meysam Nazari Ghanbari E-mail: meysam. RESULTS Research Question: what are the most important factors influencing knowledge management on attracting sports sponsors in the Western provinces in Iran? Factor analysis of the research question Factor Weight Sub-indicators Kermanshah Kurdistan Lorestan Hamedan Ilam Total The impact of tax cuts in enhancement of incentives for investment in the field of sports 0. Also, in terms of the statistical samples, the most important indicator in managers’ knowledge about sponsorship is attraction of the sponsors in the western provinces in Iran. CONCLUSIONS Results showed that the sports of the Western provinces in Iran is not sufficiently powerful in terms of attracting sponsors and the indicator under consideration, i. The results of the present paper are consistent with those of Babamleky et al (2013) which regard the tax cuts as a main factor influencing reduction in investment incentives in attracting exercise sponsors in Kermanshah province. Pathology of sports sponsors from the perspective of managers, government agencies and the private sector in the province of Kermanshah, Islamic Azad University of Boroujerd 2- Smith ACT. , & others (2010); Barriers to attract sponsors in the sports industry in Azarbaijan Shargy province, Journal of Beyond Management, Vol. III, No. 10, pp."
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causes of inability to attract sports sponsors. The results of the present paper are in agreement with those of Hoda (2001) and Al-Mouez (2005) (5). For an enhanced absorption of revenue resources obtained from sponsors in the sport of the Western provinces in Iran, it is essential to first consider the existing obstacles. Such obstacles can be taken into account by managers and planners in these provinces before formulating development strategies to attract financial support and planning priorities.
1- Babamaleky, M. (2004). Pathology of sports sponsors from the perspective of managers, government agencies and the private sector in the province of Kermanshah, Islamic Azad University of Boroujerd
2- Smith ACT. (2008). Introduction to sport marketing. Elsevier Ltd. 191-230
3- Seyed Ameri, M., H., Moharramzadeh, M., & others (2010); Barriers to attract sponsors in the sports industry in
Azarbaijan Shargy province, Journal of Beyond Management, Vol. III, No. 10, pp. 147-164
4- Elahi, A. (2009). "Barriers and strategies for the economic development of Iran's football industry"; Dissertation, Faculty of Physical Education and Sport Sciences, Tehran University
5- Asgarian, F., (1391), Azadan, M., (2003). The obstacles to sponsor absorption in Iran professional football.
Movement Science and Sport Management Research, Vol. II, No. 4, pp. 59-69
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