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فهرست مقالات

Reasons for the Lack of Sponsor’s Support of Professional Female Athletes in Sanandaj

نویسنده:

(4 صفحه - از 13 تا 16)

خلاصه ماشینی:

"By investing in sports, governments and private companies can achieve a lot of advantages; on the other hand sports can play an effective role in their different aspects of economical developments. Results of a research based on developments and strategy of attracting a sponsor in Canadian women’s ice hockey showed that the goal of companies to attract sponsors is to increase the sale, involve community, introduce the brand and increase awareness so having a sponsor can cause useful effects. RESULTS Table 1 showed 66% of managers believed that professional women sports can increase sales less than average. رجوع شود به تصویر صفحه According to table 2, 44% of managers believed that women sports can increase people’s awareness of the company very little. 68% of corporate managers believed that women sports has no effective role in attracting new customers."

صفحه: از 13 تا 16
13 Annals of Applied Sport Science , Spring 2015, Volume 3 - Number 9

14 Annals of Applied Sport Science , Spring 2015, Volume 3 - Number 9

This survey is descriptive; it is done in the field. The statistical population is included all the‌ companies‌ in‌ Sanandaj. According to the state organization for registration of deeds‌ and properties of Kurdistan, there are 50 companies in different parts of this city. Here Sample was considered‌ as‌ the‌ community because of the limited statistical population. Researcher made questionnaire was‌ used‌ for gathering information.

After validity confirmation, reliability of questionnaire was calculated by Cronbach alpha, the coefficient‌ was‌ 0.91‌.In order to statistical description of data frequency distribution tables, relative distribution‌, mean‌ and‌ standard deviation (SD) and for inferential statistics, Lewin, Kolmogorov, Smirnov (K-S test) and t-tests were‌ used‌.

RESULTS‌

Table 1 showed 66% of managers believed that professional women sports can increase sales less‌ than‌ average. 78% considered women sports a little help to take the market and 70‌% thought‌ women‌ sports has an insignificant role in sales developments.

Table1, frequency distribution and percents of‌ answers‌ to questions about the impact of women sports on companies’ sales:

رجـوع شود‌ به‌ تصویر‌ صفحه

Table2, frequency distribution and percents of answers to questions about the impact of women‌ sports‌ on people’s attitude towards companies.

رجوع شود به تصویر صفحه

According to‌ table‌ 2, 44‌% of managers believed that women sports can increase people’s awareness of the company very little‌. 68‌% of‌ corporate managers believed that women sports has no effective role in attracting‌ new‌ customers. 56% of managers thought women sports cannot contribute to commercial success. 54% of managers believed‌ that‌ women sports bring them fame

15 Annals of Applied Sport Science , Spring 2015, Volume 3 - Number 9

16 Annals of Applied Sport Science , Spring 2015, Volume 3 - Number 9