خلاصه ماشینی:
"By investing in sports, governments and private companies can achieve a lot of advantages; on the other hand sports can play an effective role in their different aspects of economical developments.
Results of a research based on developments and strategy of attracting a sponsor in Canadian women’s ice hockey showed that the goal of companies to attract sponsors is to increase the sale, involve community, introduce the brand and increase awareness so having a sponsor can cause useful effects.
RESULTS Table 1 showed 66% of managers believed that professional women sports can increase sales less than average.
رجوع شود به تصویر صفحه According to table 2, 44% of managers believed that women sports can increase people’s awareness of the company very little.
68% of corporate managers believed that women sports has no effective role in attracting new customers."