چکیده:
The implementation of inter-organizational systems like business- to- business ecommerce
(B2B e-commerce) is being categorized as a system with high degree
of difficulty since it involves complexity of the multiple relationships and
interactions between trading partners. Companies need to consider their own
strengths and weaknesses before making decisions to explore new B2B ecommerce
without weakening the existing traditional marketing channels. The
main aim of this paper is to generate understanding on the development of
weighting score of internal and external barrier indicators which impact the B2B
e- commerce development of the Small Medium Enterprise (SMEs) in agrobased
industry. The analytical process hierarchy (AHP) has been used to
establish ranking so that key elements can be determined. The AHP is used due
to the fact that its utility outweighs other research methods in terms of providing
a more accurate and consistent judgment. Thus, companies able to identify their
readiness level for implementing B2B e-commerce and every aspect needed to
improve them selves before implementing the applications.
خلاصه ماشینی:
The tasks of combining different indicators to make predictions or arrive at composite B2B e-commerce readiness assessment score has confronted researcher with issues of selecting the most suitable weighted approach.
Over the past few years, AHP has been used widely for aiding in the decision making process in determining the best selection alternatives involving the identification of critical factor in the IT projects (Shiraz and Manesh, 2010), development of road safety index (Hermans et a1 2009), identifying software compatibility problem (Kaarslan and Gundogar, 2008), determination of individual key capabilities (Hafeez and Essmail, 2007), e- learning implementation problem (Begicevic et al 2007), rating system development to rate individual's credibility (Ekstrom, Bjornsson and Nass 2003), determination of e- readiness indicator rankings (Huang et al 2004; Fotouhiyehpour 2004), measurement for business performance (Cheng et al 2001), evaluation of various ethical situations (Stein and Ahmad, 2008) and many others.
For this research, we would like to use AHP to determine the key factors of B2B e-commerce readiness, rank it and assign weight to each specific barrier.
The individual dimension is based on individual personal traits, while internal dimension constitute barriers from the aspects of competencies, technology and business process, whilst external dimension consists of several criteria of market forces, supporting industries and government aspects.
The weight of the indicators is determined using an Analytic Hierarchy Process (AHP) method by Saaty (1980) based upon experts' judgment.