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  Employing the Technology Acceptance Model to Explore the Trends of Social Media Adoption and its Effect on Perceived Usefulness and Perceived Ease of Use

  نویسنده : Alduaij، Manal ؛

  مجله:Journal of Information Technology Management»Spring 2019 - Number 39 رتبه بین المللی (وزارت علوم/ISC (‎15 صفحه - از 129 تا 143 )

  کلیدواژه ها:Experiencesocial mediaTechnology Acceptance Model (TAM)Perceived ease of use (PEOU)Perceived usefulness (PU)Intention to adopt

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