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New Strategic View on Brand: The Effect of Congruity, Reliability and Attachment on Customer Loyalty
نویسنده : Khansabbakh، Mojtaba ؛ Bakhshayesh، Reihane Sadat ؛ نویسنده مسئول : Nayebzadeh، Shahnaz ؛
مجله:Industrial Strategic Management»Winter and Spring 2018, Volume 3 - Number 1 رتبه C (دانشگاه آزاد (17 صفحه - از 78 تا 94 )
کلیدواژه ها:reliabilityBrand awarenessBrand experienceattachmentbrand loyaltyCongruity