Abstract:
the general purpose of this study is consumption and consumerism from the perspective of the qur'an, which was done using content analysis with a deductive categorization system. in this study, consumer behaviors in the holy quran such as (excess in all matters, lack of arrogance and its destructive effects, extravagance, lack of extravagance in actions and speech , etc.) according to the interpretations of the holy quran has been. the field of research was books of quranic commentaries and digital sources that were sampled theoretically. the data collection tool was researcher-made files. open, axial and selective coding methods were used for data coding and deductive categorization system was used for data analysis. the result of consumer behaviors in the qur'an and its educational effects in individual and social dimensions,showed that between consumer behaviors and educational effects is necessary to make human beings acting according to the commands of the qur'an.
Machine summary:
gl٥٣ Date Received: 2020/02/23 Date Accepted: 2024/06/18 Introduction and Problem Statement The phenomenon of consumerism and extravagance (israf), which stands in direct opposition to optimal consumption, is one of the greatest individual and social plagues and harms, and is among the sins that have been strictly forbidden by Almighty God, positioned against moderation and middle-ground in consumption.
In the manifest religion of Islam and the Quran, many recommendations have been made regarding consumption and consumerism, and some Quranic verses and the sayings of the Infallibles (AS) express this important issue; «Hazrat Amir (AS) says: Do not engage in excess and extravagance, for generosity (extravagance is not worthy of praise) and his poverty also does not evoke mercy» In another place, Imam Musa Kazim considers moderation to be the cause of the permanence of blessings and says: «For the one who practices moderation and contentment in life, his blessing remains, and he who lives with wastefulness and extravagance, his blessing vanishes» On the other hand, "israf" (extravagance) has been used in the meanings of overdoing things, exceeding the middle ground, wasting wealth, spending recklessly, excess, and wastefulness.
Research Background Dertaj and Dertaj (2013), in this research on the consequences of extravagance and consumerism, state that the Holy Quran, by raising the issue of extravagance, stating its harms, and inviting moderation and balance in all matters of life, actually provides the best consumption pattern for a prosperous life for mankind.
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