Abstract:
Metaphor has extensive use in the field of satire because it makes abstract matters understandable, as satirical works and especially satire/caricature, due to their brevity and conciseness, are mostly expressed through ironic and metaphoric techniques. What has made metaphor significant in modern discourse is the approach of Lakoff and Johnson who, contrary to the views of predecessors, introduced metaphor not merely as a linguistic and rhetorical issue, but as a mental concept. By publishing the book 'Metaphors We Live By', Lakoff and Johnson analyzed conceptual metaphors and opened a new chapter in the field of linguistics. This research, using an analytical-descriptive method and a cognitive linguistic approach, aims to examine the conceptual metaphors in the satirical collection 'Afghanistan is the Heart of Asia, It Pumps Blood' based on Lakoff and Johnson's conceptual metaphor theory. In this research, we aim to show how and at what level conceptual metaphors are used in satire and caricature and to what extent the source domain is close to human experiences. Based on the research findings, many metaphors can be examined cognitively in three categories (structural metaphor, ontological metaphor, and orientational metaphor) in this collection, which are mostly intertwined with the popular culture and literature of the people of Afghanistan. Prominent mappings such as: life is a journey; life is a struggle; alas, it is food; seeing is understanding; intimacy is warmth, are abundantly presented in this collection.
Machine summary:
An Investigation of Conceptual Metaphors in Tanjiza and Caricaturism Based on the satirical collection "Afghanistan is the Heart of Asia, It Pumps Blood" Nik-Mohammad Naziri * 1 Mozhgan Zhaleh * * 2 Abstract Metaphor has extensive use in the field of satire due to its ability to make abstract concepts understandable, because satirical works and especially Tanjiza/Caricaturism, due to their brevity and conciseness, are mostly expressed through ironic and metaphoric devices.
The conceptual metaphors used in Tanjizas and caricatures have been analyzed, and the source and target domains have been studied cognitively in three categories (structural metaphor, ontological metaphor, and orientational metaphor), each including mappings such as: life is a journey; life is a struggle; regret is food; grief is food; natural phenomena are living beings; health is a commercial commodity; law and justice are living beings.
Noam Chomsky (Noam Chomsky) in linguistic studies argued based on formal analyses of the syntactic structure of language, but in the second revolution, Lakoff paved this way by relying on the manner in which language and cognition become meaningful, through writing the book "Metaphors We Live By" (ibid: 2).
The source domain presents a knowledge structure for the target through the act of eating, which, based on primary metaphors, involves early humans dealing with the verb of eating; this corresponds in a way to the target domain, which is the feeling of regret, meaning that instead of any other activity, one constantly regrets, and this has taken shape in the mapping "regret is food" and is eaten.