Abstract:
The purpose of this study was to study the study courses of the Ph.D. Iran Sport Management (based on the latest review of 1393) and compare it with selected countries (America, Canada) to learn the content of the course syllabus in order to achieve fit, consistency and achievements. The research method is based on the nature of the subject, a qualitative comparative-comparative type that consists of four stages of George Brady: 1. Description 2. Interpretation 3. Neighborhood 4. Includes comparison. The target population is selective and covers both the United States and Canada. Sampling with the degree of importance and progress of the universities of the studied countries has been studied. In the United States, the University of Applied Sciences, Ph.D. in Sport Management, received from the North American Sports Management Association (NASSM) include: Troy, Louisiana, Oregon, Michigan, Ohio, Minnesota, New Mexico, North Carolina, Indiana, Kansas, Illinois, Florida, and Canada have universities in Brooklyn, Ottawa, Waterloo, Western, Alberta, Virginia. The research tool has been used to collect information from the library, which is based on the results.The findings of this study indicate that in the universities of the United States and Canada, compared to the University of Iran, the curriculum components of the community are more intrinsic to the depth of research and applied.Continuous review and enhancement of flexibility for updating and utilizing the course syllabus and special attention to the quantitative and qualitative research topic
Machine summary:
Syllabi of the sports marketing course for the doctoral program in sports management in selected countries Iran USA Canada ● Principles and foundations of sports ● Sports marketing concepts ● Understanding sports marketing concepts marketing ● Sports marketing skills ● Modern technologies in marketing ● Sports marketing mix ● Behavior of sports consumers ● Ethics in market competition ● Sports marketing information ● Cultural considerations in marketing ● Evaluation of marketing methods systems in sports ● in sports ● Thinking skills in marketing and ● Production and services management ● Understanding unique features of competition ● Consumer behavior in ● the sports industry ● E-commerce sports ● Developing a marketing plan ● Developing a marketing plan for ● Sports e-commerce for a professional team or ● a university or a sports organization ● Sales management ● Management of consumer behavior ● International marketing ● Global challenges facing the sales in sports of sports services and goods 126 | Qualitative Research in Curriculum | Year 4 | Issue 12 | Autumn 2023 Table 6.
| Hosseini Rosh and colleagues | 131 Discussion and Conclusion The aim of this research was to study and examine the syllabi of the doctoral program in sports management in Iran (based on the latest revision in 2016) and compare it with selected universities, in order to gain awareness of the syllabus content to achieve suitability, alignment, and its achievements.
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