Abstract:
Despite having common cultural values and ideas with other neighboring countries, Iran faces a serious challenge in using cultural and media diplomacy in economic relations. These weaknesses have caused the merchants to find new export routes; to face challenges. The investigations of this research from official sources based on the statistics of 2019 show that Iran's exports to neighboring countries are unbalanced and less than its capacities. These studies show that Iran provides only1.76percent (one and seventy-two hundred percent) of the import needs of 15 neighboring countries. This trade share shows a great distance from the principles of global trade with neighbors. It seems that by strengthening media and cultural diplomacy along with other economic components, Iran's commercial share in neighboring countries has increased. For the pathology of cultural and media diplomatic capacities in Iran's economic and commercial relations with neighboring countries, in this article, relying on the theoretical foundations of neoliberal institutionalism, the issue has been investigated. It is assumed that the adoption of a model of modern economic diplomacy that simultaneously pays attention to cultural exchange with the components of cultural diplomacy, peace-oriented communication with the components of media diplomacy, and economic-oriented foreign policy with the components of economic diplomacy will lead to the expansion of Iran's economic and commercial relations in neighboring countries.The present research is "applied" in terms of its purpose and "descriptive-correlation" and "causal-communicative" in terms of method.
Machine summary:
Research Article Pathology of Cultural and Media Diplomacy Capacities in Iran's Economic and Trade Relations with 1 Neighboring Countries Sakhavat Kheirkhah PhD student in International Relations, Department of International Relations, Faculty of Political Science and International Relations, Islamic Azad University, Central Tehran Branch, Tabriz, Iran.
/1402 (This article is derived from a doctoral dissertation titled "Presenting a New Model of Iran's Economic Diplomacy with an Export Approach for Neighboring Countries with Emphasis on Cultural and Media Diplomacy Capacities" presented in the Department of International Relations, Islamic Azad University, Central Tehran Branch).
In this regard, the role of cultural and media components in advancing the goals of countries has become more prominent than ever, and actors who have always claimed competition in the fields of resources, markets, and commercial issues, attempt through these tools to achieve the highest level of communication under the title of activating an effective diplomacy, gaining an acceptable position, and advancing economic goals in the international system, and thereby secure their national interests.
Effective variables including; new information and communication technologies, smart media campaigns, time management in news reporting and packaging quality, multilateral cooperation with foreign media, news monitoring and tension reduction, and importance to global opinions, especially at the level of nations; can be effective in creating peace-oriented communication through the components of media diplomacy in Iran's economic and commercial relations in neighboring countries.
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