Abstract:
This study was undertaken to Identify and investigate the factors that attract people to the Pyramid Companies. This study was based on the theory of innovation and therefore it’s also used from variables in this theory. These variables that are the independent variables, Includes five perceived characteristics of the innovation (relative advantage, compatibility, complexity, visibility, accountability test) and the degree of innovativeness of Individuals and socio-economic characteristics of this theory are (age, gender, education, employment status, and income) and the dependent variable is “attracting people to participate pyramid”. The goal of this research is applied and type of description research and data collection is taken by survey method. In this study, the statistical population (N) includes all those who are living in Tehran and at least once have been member of pyramid companies. To determine the sample size (n) according to Cockran formula, a sample of 269 patients was reached; Random sampling is applied and data collection tool is inventory that was set in the range 5-choice Likert-based questions. Questionnaire is based on the opinions of experts and scholars and experts and its reliability that has been validated using the pilot. The results of the study indicate that with 95% confidence index among the research variables, Variables of relative advantage, Compatibility, Innovativeness, age, Gender and income Impact on attracting people to the pyramid companies. So Based on these factors, the final model of investigation was designed.
Machine summary:
These variables, which are the independent variables of the research, include 5 perceived characteristics of innovation (relative advantage, compatibility, complexity, observability, trialability), the degree of innovativeness of individuals, as well as socio-economic characteristics present in this theory (age, gender, education, employment status, and income), and the dependent variable is "attraction of individuals to pyramid companies.
The results obtained from the research indicate that with a 95 percent confidence interval Among the research variables, the variables of relative advantage, compatibility, innovativeness, age, gender, and income are effective on the attraction of individuals to pyramid companies.
In addition, Rogers divides the members of a social system into five adopter groups; the criterion for innovativeness and the classification of social system members into adopter groups is based on the relative time during which the innovation is accepted (Karami and Fanaei 1369: 34): e Innovators 2 (venturesome 3); e Early adopters 4 (respectable 5); e Early majority 6 (deliberate 7); e Late majority 8 (skeptical 9); e Laggards 10 (traditional 11); In the following, based on the innovation diffusion theory, the results of conducted research, expert opinions regarding pyramid companies, and also the opinions of individuals who have fallen into the trap of pyramid companies and have become victims of these companies in some way, the hypotheses and theoretical framework of the research are presented.
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