Abstract:
Tourism can endanger the environment, change it and have many negative effects on it. Proper knowledge of tourism activists about the emphasis of Islam in the field of environment and adherence to these laws will help solve the problems of the country's natural resources and attractions, at least in the tourism sector; Therefore, the purpose of this study is to investigate the effect of their adherence to the environmental Islamic-Razavi rules on the willingness to pay for green and nature-friendly products. Data collection for the research, being a developmental-applied and descriptive- quantitative survey, was accomplished on the basis of a questionnaire consisted of 37 questions that was distributed using the purposive sampling method. The final useful sample consists of tourism activists. Findings of the research revealed there's a positive effect of adherence to the environmental Islamic-Razavi rules on collectivism. Also, based on the research findings, there were relationships between collectivism and environmental concern, and willingness to pay, environmental literacy and willingness to pay, environmental concern and willingness to pay for tourism nature-friendly products, but there were not significant relationships between adherence to Islamic rules and environmental literacy, and environmental literacy and environmental concern.
Machine summary:
Research Article: The Impact of Razavi Islamic Teachings on the Purchase of Nature-Friendly Tourism Products and Services Received: 2022/03/03 Accepted: 2022/06/06 Mostafa Mahmoudi 1, Bahar Bishami 2 Abstract Tourists can endanger the environment, cause changes to it, and bring many negative effects upon it; however, the correct understanding of tourism professionals regarding religious teachings and the views of great figures concerning environmental preservation and commitment to these values can help in controlling and monitoring their own behavior and that of tourists in natural environments.
Based on the results of this research, the practical application of Razavi Islamic environmental perspectives in tourism fields and the designation of National Environment Day coinciding with the birth of the Eighth Imam (peace be upon him) is proposed.
Research Background Religion, as a cultural factor, encompasses an important part of the human belief system, and religious values have a positive impact on individuals' behavior toward nature (Braunsber, 2016; Felix (peace be upon him) & Vo, 2001; Beisner, 2000).
36 as weak, moderate, and strong values for (peace be upon him)oF) indicates a general and moderate fit of your model (ibid: 40); therefore, the model of the relationship between Islamic Razavi environmental teachings with the mediating role of environmental literacy and collectivism on the intentions to purchase nature-friendly tourism products and services possesses the necessary fit.
The research findings showed that there is a relationship between the environmental literacy of tourism activists and the tendency to purchase nature-friendly products, a matter that Salehi (2014) and Ayodji (2010) have observed in their studies.
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