keyword Customer knowledge / (1 Article)
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Designing a Dynamic Brand Equity Model Concentrating on Fake News in Coca-Cola Company
Journal ArticleCorresponding Author : Arian Nezhad، Davood ؛ Writer : Bastam، Hadi ؛ Hosseinzadeh، Ali ؛
Journal:Systems Thinking in Practice»June 2023, Volume 2 - Issue 2 (25 page(s) - From 115 to 139 )
Keywords:Customer knowledgebrand equityDynamic ModelFake NewsCoca-Cola Company