keyword Generative AI / (1 Article)
-
1.
Corresponding Author : Ramesh Bari، Prashant ؛ Writer : Solanki، Sandip ؛
Journal:International Journal of Management and Business Research»Autumn 2023, Volume 7 - Number 4 Ranking: C (20 page(s) - From 1 to 20 )
Keywords:technology adoptionUTAUTConsumer Behaviourartificial IntelligenceDisruptionsChatGPTGenerative AIOnline purchase indicatorsOnline consumer preferences