چکیده:
Buildings play a key role in organization and arrangement of city appearance. Specially، their facades have profound impact on the quality of urban landscapes while playing an important role in assessing urban environments by citizens. The introduction of superior building facades in terms of popular preferences is mostly based on visual elements of building facades. Furthermore، aesthetic preferences should not be explored without investigating the consequences of their interaction with environment which forms mental concepts; whereas، few studies have explored building facades based on preference of observer. Therefore، current research has been conducted as a survey in order to evaluate the role of each variables in Kaplan’s preference matrix on building façade preferences. Our questionnaire was based on information factors including “coherence”، “complexity” and “mystery”، while excluding “legibility”. In this survey، 100 respondents have rated their preferences for 48 building façades located in Grogan، via a photo questionnaire. Data collected from the questionnaire were analyzed by using SPSS software. According to the correlation test، there was a significant correlation between preference and triple information factors (coherence- complexity- mystery). Furthermore، according to the regression test، the model consisting triple information factors (coherence-complexity-mystery) can predict 62.3% of preference toward building facades. In addition، it was revealed that complexity and mystery are significant in predicting the preference for building facades compared to cohesion. Finally، it is suggested that the focus of design on building facades should be based on complexity and mystery as they make building facades to be more preferred.
خلاصه ماشینی:
In a meta-analysis study, exploring relationship between preferences of environment including natural and built kinds and four variables in Kaplan’s preference matrix and three more variables (complexity, coherence, and mystery), it was revealed that there is a correlation between them.
Thus, in current study by omitting legibility, the role of other three variables, including coherence, complexity and mystery in public preferences are explored.
According to previous studies, mystery also has a significant effect on preference among other three variables of preference matrix (complexity, coherence, and legibility; Kaplan & Kaplan, 1989).
Definition of Information Variables in the Kaplan’s Preference Matrix )View the image of this page( (Kaplan & Kaplan, 1989) Each of above-mentioned qualities creates a qualitative environment that makes it attractive and preferable compared to others.
Independent variables: Coherence, Complexity, Mystery, and Legibility are the information factors that make Kaplan’s preference matrix variables.
Conceptual Model of Research As mentioned, due to the negligible effect of legibility on preference, current study explores Kaplan’s preference matrix based on three variables: complexity (consisting of 4 items with reliability of 0.
After complexity and mystery, coherence is the last variable that has an impact on the preference toward building facades.
In summary, based on the results of current study, the effective role of each variable including coherence, complexity and mystery on preferences toward building facades were confirmed.
Based on the results, complexity and mystery are two most key factors affecting the visual preferences of individuals toward building facades (Table 1) which are classified as exploratory factors.